When your curls feel limp, weak, or overly soft, they might be craving a protein boost. Protein is essential for rebuilding and strengthening your hair strands — especially if your strands have been exposed to heat, colour, breakage, or manipulation. 

In this post, we are exploring how protein works and introducing our Strengthen Me range — your new go-to for restoring strength naturally to your curls.

Why Protein Matters for Curls

Protein treatments help fill in gaps and cracks in the hair cuticle caused by damage. This reinforcement gives your curls their structure back, helping them spring into shape with improved elasticity and shine.

Meet the Strengthen Me Range

Perfect for all textures, curls, coils and waves, our Strengthen Me collection is infused with nutrient-rich Baobab, Marula, and Broccoli Seed Oils and powered by plant-derived proteins to help reduce breakage, boost curl resilience, and support overall length retention, while repairing and fortifying weak strands from within.

The perfect combination of products to mix and match when your curls are in need of a little TLC. 

Baobab Marula Restorative Shampoo

Stronger from the very first wash.
A silky, plant-powered shampoo infused with baobab and marula oils plus strengthening proteins. It gently cleanses while reinforcing fragile strands, leaving curls refreshed, fortified, and ready to take on the week.
Clinical focus: Gentle enough for frequent use, yet clinically formulated to strengthen from wash one.

Baobab Marula Restorative Conditioner

Your everyday dose of strength and softness.
This lightweight conditioner revives and protects delicate curls with broccoli seed oil and plant-based proteins. It smooths, detangles, and minimises breakage — leaving curls softer, more manageable, and more resilient with each use.

Baobab Marula Restorative Bonding Mask 

Bond-repair science meets curl care.
Our most intensive treatment yet. Clinically proven to make curls up to 4× more resistant to breakage*, this mask rebuilds internal bonds while nourishing with baobab, marula, and rice bran oils. Expect curls that feel bouncier, stronger, and visibly transformed after just one use.

*Based on laboratory testing of natural Afro-textured hair using cyclic fatigue testing. Results may vary.

Baobab Marula Restorative Mist

Revive curls, anyplace, anytime, anywhere.
A refreshing, weightless mist powered by aloe vera and proteins to restore tired strands between wash days. It recharges curls, leaving them renewed, defined, and full of life.

Baobab Marula Restorative Serum

A multi-tasking shield for stronger strands.

This concentrated blend of broccoli seed, marula, avocado, and baobab oils seals in moisture, reduces breakage, and protects against everyday stress. Use as a pre-wash treatment or daily leave-in to support curl resilience.

How to Use Protein Treatments Effectively

Protein is strengthening, but too much protein can make your hair stiff. The best results come from balance — alternating between strengthening and hydrating product for your curls.

To help with this, you can:

• Treat your curls to a strengthening mask every 4 weeks, or whenever your hair is feeling dry and brittle, dull or frizzy, or breaks easily while detangling. 
• Switch between moisturising treatments to keep your hair balanced.
• Follow with a lightweight oil or serum to seal in hydration and protect your curls.

In Part 3, we will turn our focus to moisture and the hydrating care your curls need to stay soft, defined, and manageable with the inclusion of our Hydrate Me range.

Naturally yours,
The Team at Flora & Curl