Intentional beauty is at the heart of everything we do — for your curls, your routine, and the planet.

January is the perfect time to reset your curl care routine and give your hair the deep nourishment it’s been craving.

This National Healthy Skin Month, we are highlighting the importance of scalp care and the foundation for healthy curls.

Thirsty curls? Let’s fix that. Here’s your guide to keeping every strand hydrated, healthy, and happy.

Discover why protein matters, and how it strengthens weak curls, exploring Flora & Curl’s Strengthen Me range to repair, protect, and restore y...

What is the difference between protein and moisture within your hair care routine? Learn how to tell what your curls need to stay strong, soft, and...

After three years in the making, it’s finally here! We are proud to announce the launch of our most anticipated collection yet: the Strengthen Me r...

We understand that periods of uncertainty and information overload can make many people feel uneasy and out of a routine. We’ve rounded up a few wa...

This season, stock up on these top 5 Flora & Curl essentials to give your curls the nourishment and definition they deserve.