Meet Rose
The Founder & CEO of Flora & Curl and the mastermind behind our plant-powered curl brand. Want to find out more about how it all started? Let’s take you back to where it all began.
![](http://floracurl.com/cdn/shop/files/1_d98ca94c-9c77-4eea-a287-516f09b56aa5_1_1600x.jpg?v=1706175854 1x, //floracurl.com/cdn/shop/files/1_d98ca94c-9c77-4eea-a287-516f09b56aa5_1_1600x@2x.jpg?v=1706175854 2x)
![Founder's Story](http://floracurl.com/cdn/shop/files/1_d98ca94c-9c77-4eea-a287-516f09b56aa5_1_1x1.jpg?v=1706175854)
![](http://floracurl.com/cdn/shop/files/2_7e170856-5da7-4642-8657-3fdb70939841_1600x.jpg?v=1706175886 1x, //floracurl.com/cdn/shop/files/2_7e170856-5da7-4642-8657-3fdb70939841_1600x@2x.jpg?v=1706175886 2x)
![Founder's Story](http://floracurl.com/cdn/shop/files/2_7e170856-5da7-4642-8657-3fdb70939841_1x1.jpg?v=1706175886)
textured haircare that's simple,
never complicated
![](http://floracurl.com/cdn/shop/files/PDP_Ecomm_Imagery_Artboard_6_1_1_650x.jpg?v=1706175923 1x, //floracurl.com/cdn/shop/files/PDP_Ecomm_Imagery_Artboard_6_1_1_650x@2x.jpg?v=1706175923 2x)
![fast forward to now where we’ve just launched our new rebrand and made significant sustainable changes including the introduction of our new aluminium bottles.](http://floracurl.com/cdn/shop/files/PDP_Ecomm_Imagery_Artboard_6_1_1_1x1.jpg?v=1706175923)
fast forward to now where we’ve just launched our new rebrand and made significant sustainable changes including the introduction of our new aluminium bottles.
![](http://floracurl.com/cdn/shop/files/WEB_-Founders_Story_Page_Web_Banners_6_1_1600x.jpg?v=1706175962 1x, //floracurl.com/cdn/shop/files/WEB_-Founders_Story_Page_Web_Banners_6_1_1600x@2x.jpg?v=1706175962 2x)
![Founder's Story](http://floracurl.com/cdn/shop/files/WEB_-Founders_Story_Page_Web_Banners_6_1_1x1.jpg?v=1706175962)
![](http://floracurl.com/cdn/shop/files/MOB_-_Individual_Founders_Story_Mobile_Banner_750_x_500_px_18_156199bd-da97-485d-bf4c-e7c38281ac8c_1600x.png?v=1706176113 1x, //floracurl.com/cdn/shop/files/MOB_-_Individual_Founders_Story_Mobile_Banner_750_x_500_px_18_156199bd-da97-485d-bf4c-e7c38281ac8c_1600x@2x.png?v=1706176113 2x)
![Founder's Story](http://floracurl.com/cdn/shop/files/MOB_-_Individual_Founders_Story_Mobile_Banner_750_x_500_px_18_156199bd-da97-485d-bf4c-e7c38281ac8c_1x1.png?v=1706176113)
![](http://floracurl.com/cdn/shop/files/MOB_-_Individual_Founders_Story_Mobile_Banner_750_x_500_px_16_2_d9bdf2d6-7e6c-4869-a445-9b09970892fa_1600x.png?v=1706176170 1x, //floracurl.com/cdn/shop/files/MOB_-_Individual_Founders_Story_Mobile_Banner_750_x_500_px_16_2_d9bdf2d6-7e6c-4869-a445-9b09970892fa_1600x@2x.png?v=1706176170 2x)
![Founder's Story](http://floracurl.com/cdn/shop/files/MOB_-_Individual_Founders_Story_Mobile_Banner_750_x_500_px_16_2_d9bdf2d6-7e6c-4869-a445-9b09970892fa_1x1.png?v=1706176170)
![](http://floracurl.com/cdn/shop/files/WEB_-Founders_Story_Page_Web_Banners_8_1600x.jpg?v=1708535572 1x, //floracurl.com/cdn/shop/files/WEB_-Founders_Story_Page_Web_Banners_8_1600x@2x.jpg?v=1708535572 2x)
![Founder's Story](http://floracurl.com/cdn/shop/files/WEB_-Founders_Story_Page_Web_Banners_8_1x1.jpg?v=1708535572)