Feeling overwhelmed by your curl routine? Not sure where to begin?
We’ve got you covered.
Our Values
caring for your curls,
caring for the planet
simpler
routines
enjoyable routines
Up to +70% plastic-free packaging
infinitely recyclable
aluminium bottles
recyclable
shipping boxes
inclusive
curl brand
Our Partnerships
How It Started
It all started for me when I made the decision to stop straightening my hair and embrace my natural hair texture. I didn't know where to start and I felt overwhelmed about where to begin my healthy hair journey.
I created Flora & Curl out of a desire to simplify my own haircare routine and to save more time in my busy schedule. It's possible for haircare to be simple, enjoyable and now, eco-friendlier.
Rose Ovensehi
Founder and CEO
Flora & Curl
