Feeling overwhelmed by your curl routine? Not sure where to begin?
We’ve got you covered.
Less this
More this
I need a lot of different products
vs
I need multi-tasking, high quality products
Plastic shipping
vs
Eco-friendly cardboard shipping boxes
Layer, layer, layer
vs
A little goes a long way
Increasing plastic waste
vs
Up to 70% plastic free
Bottles that recycle up to a limited amount of times
vs
Infinitely recyclable aluminium bottles
Our Values
simple routines
time saving
routines
plant powered
ingredients
for all
curl types
infinitely recyclable
aluminium bottles
100% natural
fragrances
planting trees
to support reforestation
Up to +70% plastic
free packaging
How It Started
It all started for me when I made the decision to stop straightening my hair and embrace my natural hair texture. I didn't know where to start and I felt overwhelmed about where to begin my healthy hair journey.
I created Flora & Curl out of a desire to simplify my own haircare routine and to save more time in my busy schedule. It's possible for haircare to be simple, enjoyable and now, eco-friendlier.
Rose Ovensehi
Founder and CEO
Flora & Curl
Our Partnerships
Our Partnerships
