Feeling overwhelmed by your curl routine? Not sure where to start?
We’ve got you covered. That’s why we started Flora & Curl.
Our Values
plant powered
ingredients
for all
curl types
recyclable
aluminium bottles
100% natural
fragrances
planting a tree
with every order
up to 70%+ plastic
free packaging
time saving
routines
How It Started
It all started for me when I made the decision to stop straightening my hair and embrace my natural hair texture. I didn't know where to start and I felt overwhelmed about where to begin my healthy hair journey.
I created Flora & Curl out of a desire to simplify my own haircare routine and to save more time in my busy schedule. It's possible for haircare to be simple, enjoyable and now, eco-friendlier.
Rose Ovensehi
Founder and CEO
Flora & Curl
Our Partnerships
Our Partnerships
