Giving Back

We want to support charities and non-profit organisations that are working hard to make the world more just place.

At Flora & Curl, our vision is to inspire confidence through clean and transparent haircare. We care not only about creating natural and safe products, but also about playing a part in supporting a better society. We launched our Giving Back initiative in September 2019. Every month, we donate 1% of net sales, to non-profit causes, that are closest to our hearts. 

In 2021 we are reviewing our charitable strategy to look at ways to make a direct or localised impact. 1% of our monthly net sales for the entire year will go toward the chosen cause(s).

In giving back to socially impactful charities, it is our hope that we will be able to reach and shine some love onto as many people as possible.

Healthcare Heroes


She's the first

She's the First (STF) addresses gender inequality through educational campaigns and scholarships. Empowering young women in low-income countries that will be the first from their families to graduate high school. In addition, STF focuses on creating awareness for gender inequalities within impacted local communities.

Legal Defence Fund

The NAACP Legal Defense and Educational Fund, Inc. is a legal organization fighting for racial justice. Through litigation, advocacy, and public education, LDF seeks structural changes to expand democracy, eliminate disparities, and achieve racial justice in a society that fulfills the promise of equality for all Americans.


Customer Testimonials

2945 reviews
Would you recommend it to a friend?: Yes
Good volume

Good for my fine hair as doesn't way it down. Gives decent root volume and works well after the Sweet Hibiscus Curl Activating Lotion. I also scrunch in a little gel after the foam to get a cast and a bit more hold.

Would you recommend it to a friend?: Yes
The best curly product experience


Would you recommend it to a friend?: Yes

Replaced the T-shirts!

Would you recommend it to a friend?: Yes
Not Just For Twists & Braids

I absolutely love the smell of the Flora & Curl products I am so glad they do not smell like coconut or vanilla like most curly hair products. I purchased Flora & Curl sweet hibiscus twist and braid cream because I sometime need a bit more of a hold then the curl activating lotion. I love both products! I use the twist and braid cream the same way I use the curl activating lotion and it just gives me that extra hold that last longer. I love all the Flora & Curl products and will never put anything else in my hair!

Would you recommend it to a friend?: Yes

wery good