Giving Back

We support charities and non-profit organisations that are working hard to make the world a better place.

At Flora & Curl, our vision is to inspire confidence through clean and transparent haircare. We care not only about creating natural and safe products, but also about playing a part in supporting a better society. We launched our Giving Back initiative '1% for the World' Campaign in September 2019. Every month, 1% of our net sales (not net profit) is donated to non-profit causes and environmental and social initiatives that are closest to our hearts. 

Why do we support 1% for the World?

It’s part of our own campaign for positive change. Just by buying our plant-powered haircare products that are inspired by the beauty of nature, you are helping to care for this beautiful earth. You buy, we give back. So thank you to every Flora & Curl customer – together we are making an impact.

In giving back to impactful charities, it is our hope that we will be able to reach and shine some love onto as many people as possible. This year, we are supporting 3 charities with an environmental, socio-economic and medical purpose. Here’s more about the impact of our projects this year:


Helping to restore the trees and the ecosystem in the Copperbelt Forest in Zambia

In order to stay below a temperature rise of 2 degrees, we need to remove the excess carbon from our atmosphere. A simple nature-based solution exists. WeForest works with communities and local organisations around the world, to build scalable reforestation projects, support livelihoods and protect natural environments from erosion and degradation.

Flora & Curl's current project is supporting the reforestation efforts of WeForest in Zambia's deforestation hotspot in the Copperbelt.

Since 2011, WeForest has engaged hundreds of farmers in the Luanshya province regenerating over 2000ha through assisted natural regeneration. This programme is scaling up into 2 new districts with thousands more farmers and building more forest-friendly business like beekeeping. WeForest will monitor numbers of farmers, trees and hectares as well as beehives.

To date, Flora & Curl has funded 7,237 trees, which contribute to supporting farmer livelihoods and bee-keeping.



Supporting women and girls in education with essential menstrual health care in Malawi

DFG increases access to menstrual care and education by developing global partnerships, cultivating social entrepreneurs and mobilizing volunteers to shatter stigma and limitations for women and girls.

Days for Girls Kits are distributed and educational campaigns to increase access and knowledge about menstrual care.

The local DfG Malawi team recently headed out to the Neno district, in South Malawi - one of the most remote regions which meant they travelled by 4x4 cars and traversed treacherous roads to reach these remote villages.

In Malawi, combining the efforts of multiple donations, the DfG team reached 630 girls in 7 different schools with DfG washable pads and health education. Of the 630 school girls who received menstrual kits and vital health education, 140 were funded by Flora & Curl's donations. But what is even more remarkable is how these health conversations helped to empower girls to see that there are other opportunities ahead and role models that can help them see a different future.

With more support, Days for Girls' action plan is to reach 5,000 girls in some of the most remote villages in Malawi this year. Our funding has helped the team move closer to this goal!

Read our August Partnership Update.



Delivering healthcare to people around the world

Médecins Sans Frontières/Doctors Without Borders (MSF) is a global healthcare non-governmental charity that delivers healthcare and medical aid to the people around the world who need it most, no matter where they are in the world. MSF is an international, independent, medical humanitarian organisation that delivers emergency aid to people affected by conflict, epidemics, natural disasters and exclusion from healthcare. 


Healthcare Heroes


She's the first

She's the First (STF) addresses gender inequality through educational campaigns and scholarships. Empowering young women in low-income countries that will be the first from their families to graduate high school. In addition, STF focuses on creating awareness for gender inequalities within impacted local communities.

Legal Defence Fund

The NAACP Legal Defense and Educational Fund, Inc. is a legal organization fighting for racial justice. Through litigation, advocacy, and public education, LDF seeks structural changes to expand democracy, eliminate disparities, and achieve racial justice in a society that fulfills the promise of equality for all Americans.


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