Giving Back

We are not just in the business of making haircare products. We proudly support charities and non-profit organisations that are working hard to make the world more just place.

In 2021 we will be reviewing our charitable strategy to look at ways to make a direct or localised impact.

NON-PROFITS

She's the first

She's the First (STF) addresses gender inequality through educational campaigns and scholarships. Empowering young women in low-income countries that will be the first from their families to graduate high school. In addition, STF focuses on creating awareness for gender inequalities within impacted local communities.

Legal Defence Fund

The NAACP Legal Defense and Educational Fund, Inc. is a legal organization fighting for racial justice. Through litigation, advocacy, and public education, LDF seeks structural changes to expand democracy, eliminate disparities, and achieve racial justice in a society that fulfills the promise of equality for all Americans.

LEARN MORE

HEALTHCARE HEROES

★ REVIEWS

Customer Testimonials

2474 reviews
82%
(2026)
10%
(259)
4%
(87)
2%
(45)
2%
(57)
Would you recommend it to a friend?: Yes
My daughters fluffy hair

Good, very fast to receive, pretty packaging concentrated formula, smells great.

Would you recommend it to a friend?: Yes
Love!

This is amazing, I love the curl activating lotion. I have never found a product that makes my curls more defined and stay defined without any refresh for 4 days. Found my holy grail!

Would you recommend it to a friend?: Yes
All good things in moderation

It’s like crack for hair. When you’re injecting it into your follicles, it will feel like pure ecstasy. But get carried away, and your hair will end up washed up. I learnt the hard way. You only need two hits from the vessel, and don’t go anywhere near your roots. Do it right and you’ll have the softest, most defined hair ever. Do it wrong and your hair will be flatter than a piece of tin foil.

Would you recommend it to a friend?: Yes
FloraCurl

Really amazing product, really light of hair and keeps it soft. Only downside is it dosent go a long way so you have to buy quite often if you have thick hair

Would you recommend it to a friend?: Yes

I have 2b, 2c, 3a high porosity, fine hair and this product works great for me. It doesn’t weigh and smells amazing. Totally recommend it