stats we just can't ignore
In the US alone, more than 10 million tons of plastic containers and packaging are sent to landfill each year, which can take
Reduced Plastic? Fantastic.
Have you been introduced to our aluminium bottles? Our bottles are made from infinitely recyclable aluminium.
Caring for your curls, caring for the planet 🌱
*up to 70% plastic-free: We've managed to replace traditional plastic bottles with aluminium bottles across our entire haircare range, significantly reducing the amount of plastic used in our packaging. While our dispensers, pumps and closures still contain plastic due to their mechanism, many of our packaging formats are up to 70% plastic-free by weight. While exact percentages vary by each product, on average, our haircare packaging is approximately 69% plastic-free by weight.
Stats & Sources
Click on each tab below to find out their sources.
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“In the United States, more than 10 million tons of plastic containers and packaging are sent to landfill each year”
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“Only 9% of plastic produced before 2015 has been recycled”
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“Up to 45% of all aluminium packaging collected from US households is recycled”
Source:
To be added
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“Up to 45% of all 75% of all US-produced aluminium ever produced is still in use today”
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“The average global recycling rate is 19%”
