stats we just can't ignore
In the US alone, 550 million plastic bottles of shampoo are thrown away every year, which can take up to 450 years to decompose.
Reduced Plastic? Fantastic.
Have you been introduced to our aluminium bottles? Our bottles are made from infinitely recyclable aluminium.
We are a leading sustainable textured haircare brand — delivering performance without compromise.
For too long, the textured hair industry has been left out of the sustainability conversation. We've delivered a sustainability-first approach to the textured haircare space.
Our Aluminium Bottles
ALUMINIUM RECYLES FOREVER™️
Recycled again
Our bottles are 100% recyclable and capable of being recycled multiple times without losing its original properties, unlike plastic which can only be recycled up to a handful of times.
MEASURED CLEARLY
Biodegradability
Aluminium is super lightweight. Because of this property there is a much lower footprint in transportation.
HIGHLY RECYCLED
High Recycling Rate
Your aluminium bottle is likely to be back on the shelf in as little as 90 days. It has an average recycling rate of 60% compared with plastic which has an average recycling rate of 9%.
PACKAGING WITH PURPOSE
Re-used again
Did you know that 75% of all aluminium ever produced is still in the material loop today?
Caring for your curls, caring for the planet 🌱
Stats & Sources
Click on each tab below to find out their sources.
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“Only 9% of plastic produced before 2015 has been recycled.”
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“75% off all us produced aluminium is still in use today”
