
stats we just can't ignore
In the US alone, 550 million plastic bottles of shampoo are thrown away every year, which can take up to 450 years to decompose.






Reduced Plastic? Fantastic.
Have you been introduced to our aluminium bottles? Our bottles are made from infinitely recyclable aluminium. How lovely is that?
We are a leading sustainable textured haircare brand — delivering performance without compromise.
For too long, the textured hair industry has been left out of the sustainability conversation. We've delivered a sustainability-first approach to the textured haircare space.
Our Aluminium Bottles
Caring for your curls, caring for the planet 🌱










Stats & Sources
Click on each tab below to find out their sources.
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“Only 9% of plastic produced before 2015 has been recycled.”
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“75% off all us produced aluminium is still in use today”