Feb
4th
2026
Creating Intentional Products
Intentional beauty is at the heart of everything we do — for your curls, your routine, and the planet.
Dry January? Not here!
January is all about resetting and recharging, and for your curls - that means moisture to the max. While others might be cutting back, we are focusing on deep self-care and taking care of our curls. Masks aren’t just an indulgence, they are a non-negotiable part of keeping curls strong, nourished, soft, and vibrant all year long.
Whether you are battling post-holiday dehydration, winter dryness, or just craving extra TLC, there is a mask catered to what your curls need. Let’s walk through the perfect trio that keeps our tresses hydrated, protected, and restored this month.
Strengthen & Restore: Baobab Marula Restorative Bonding Mask
For curls that need resilience and repair.
If your strands feel brittle, limp, or undefined from styling and winter weather, our Baobab Marula Restorative Bonding Mask is your go-to. The rich blend of Baobab and Marula oils works deeply to fortify weak spots, rebuild elasticity, and add supple strength without weighing curls down. Hair is 4x stronger* and is perfect for all curl types in need of some extra TLC.
Best for: Damage repair, breakage prevention, strengthening weak curls and overall length retention.
*Based on laboratory testing of natural textured hair treated with the mask compared to untreated hair using cyclic fatigue testing. Results may vary depending on hair type and usage.
Moisture & Hydration: Rose Water Molasses Moisture Mask
The hydration hero.
This mask is a moisture powerhouse. If your curls are craving softness, bounce, or serious hydration, opt for our strand-revitalising Rose Water Molasses Moisture Mask. Our best-loved mask delivers intense moisture and transforms curls from dry and brittle to silky and smooth. It is literally like a drink of water for your hair and helps strands feel softer and more hydrated after ever use.
Best for: Thirsty curls, dryness from weather/styling, tangled and brittle curls.
Radiance & Protect: Citrus Superfruit Radiance Mask
For shine, protection, and vibrance.
Looking for more than moisture? Our Citrus Superfruit Radiance Mask provides vibrance and shine-shielding protection to curls in need of a pick-me-up. With mango butter, avocado oil, sweet orange oil and bamboo extract, it enhances your natural hair colour while delivering deep nourishment and replenishment. It also helps guard strands from environmental stressors. This mask is perfect if you want richer-looking strands that boast vitality.
Best for: Shine enhancement, protective care, nourishment and replenishment, breathing life back into dull and brittle strands.
Masking Tips to Maximise Moisture
- Use on clean damp hair after shampooing for best penetration.
- Apply from mid-length to ends (where curls tend to be thirsty).
- Use heat for extra penetration.
This January, dryness is out, and nourished curls are in. Pick a mask that matches what your curls are craving and let that January glow roll into February and beyond.
Which mask will you try first?
Naturally yours,
The Team at Flora & Curl
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