"Going through this self-discovery process helped me learn to embrace my curls..."
Following a refusal from a stylist to perm her hair, Shir soon discovered her hair was in fact naturally curly, and over 5 years went on a journey ...
customer curl journeys
Read Our Customer's Hair Stories
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"I'm finally loving my hair."
Meet Elle from Southern California! She has been on her curl journey for two years now and we think that she is doing such a great job at letting h... -
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"Seeing those 'after' photos was enough to keep me hooked on the journey."
Meet the lovely Anissa from Brighton in the UK! Anissa gave her curls a chance in lockdown and now she's embracing them for life! As she should, I ... -
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"At age 39 I went natural and have never regretted it."
Meet the lovely Amanda from Kentucky in the USA! This natural curly started to embrace her curls at the age of 39 and she has never regretted it! S... -
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"After over two years of feeling ill 24/7, it was time to embrace my natural self."
Meet Kat, from Western Massachusetts in the United States! Kat was diagnosed with a condition which made her realise that she should look after her... -
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"These products produced such a drastic change in my hair!"
Meet Yolanda, 64-year-old curly girl living in Sanford, MI, USA! Yolanda has spent the best part of 50 years trying to contain her natural curls...... -
![When I switched drugstore products for more higher quality ones, I noticed the biggest change in my curls.]()
When I switched drugstore products for more higher quality ones, I noticed the biggest change in my curls.
Meet the wonderful Klavdija from Slovenia! Our curly girl found it hard to learn about her curls as in her small country, not many people have curl... -
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"Lockdown Gave Me The Time To Really Focus On My Hair."
Emily is sharing her curl story with us and takes us through her lockdown transition. Get inspired to embrace your natural curls if you haven't alr... -
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"Don't hide your curls. Let them be free, look after them, let them shine!"
Meet Leire from Spain! Leire hadn't always had a healthy relationship with her curls, but now she's on the right path to loving them and teaching h...
