Meet Kat, from Western Massachusetts in the United States! Kat was diagnosed with a condition which made her realise that she should look after herself and embrace her natural beauty. We're proud of you, Kat!

The Journey

What inspired you to return natural?

Born and raised in the quiet Western Massachusetts in the United States, I've always taken my health for granted. I live in a farming country, I can see the stars at night, there is no smog or city smells, and I know the names of all my neighbours.

My easy life took a swift turn for the worse during the summer of 2017 when I unintentionally lost 25 pounds in one month. Over a year later, in December 2018, my doctors found a stomach ulcer. It took me another 9 months to heal from the ulcer, deal with my needy body and its brand new, and very hard to manage food issues, as well as find the physical strength to once again move my body healthily.

Around Christmas 2019, I finally began to feel like my previous self (aka, really good!) and decided it was time to invest in myself. I had never really taken great care of my curls, having discovered them during my college years back in 2002/2003, always opting for the easier path of straightening, but after over two years of feeling ill 24/7, it was time to embrace my natural self. I joined the Flora & Curl community and never looked back.

What were the challenges (if any) along the way of your healthy hair journey?

The biggest challenge for me was balancing a routine that was easy but gave me soft, hydrated, and defined curls I could be proud of. My body was also changing as it learned to cope with new food restrictions and physical needs, which made my hair journey all the more difficult.

What is your number 1 curl tip?

Don't take any advice too seriously and do what works for you. Do your research, try some products, find a routine that works for you, and then just ignore everything else.

Discovering Flora & Curl

What made you buy Flora & Curl products? How did you hear about us?

To be honest, I don't remember where I found you, but almost certainly on Instagram. 

How did you see your hair change after using Flora & Curl products?

SO MUCH, especially with the foam! I was never able to get curls that stood up to the humidity of the Northeast but F&C products have made gorgeous hair in the summer months possible.

Which Flora & Curl product is your favourite and why?

Again, definitely the Sweet Hibiscus Curl Volumizing Foam. I've never had such defined, bouncy, voluminous hair.

What is your current Flora & Curl haircare routine?

So simple! I wash, I foam (with the Sweet Hibiscus Curl Volumizing Foam), I plop, I diffuse. Couldn't be easier.

What sets Flora & Curl apart from other brands/products on the market? 

I haven't tried many other products, but I do know that the F&C community is something special. I've never felt so welcomed!

Thank you for sharing your journey with us, Kat! We are so happy to hear that you took control of your life through trying healthy alternatives and embracing your absolutely stunning curls! And we are SO happy to hear that you feel welcomed in the F&C community!

If you're one of our loyal curly customer's why not share your curl journey with us? We'd love to hear your story! And if you're a newbie here, welcome! Get inspired even more by giving our Customer Curl Journey page a browse!