Customer Curl Journeys

"With Flora & Curl my hair is softer, bouncier, and lighter than with any of my other products!"

"With Flora & Curl my hair is softer, bouncier, and lighter than with any of my other products!"

Meet our wavy girl Krysta from Alberta in Canada! Can you believe that she accidentally picked up a curl product at the shops to then find out that she actually has wavy hair?! Well, that's exactly...
"Be patient with your hair. Love it and take care of it."

"Be patient with your hair. Love it and take care of it."

Meet our curly girl Irisa from Albania in Europe! Irisa used to bleach her hair excessively, but now, she is embracing all things natural. This includes her beautiful curls and the products she use...
"I'm finally loving my hair."

"I'm finally loving my hair."

Meet Elle from Southern California! She has been on her curl journey for two years now and we think that she is doing such a great job at letting her curls blossom the way nature intended. 
"Seeing those 'after' photos was enough to keep me hooked on the journey."

"Seeing those 'after' photos was enough to keep me hooked on the journey."

Meet the lovely Anissa from Brighton in the UK! Anissa gave her curls a chance in lockdown and now she's embracing them for life! As she should, I mean, look at how gorgeous her curls look. Truly b...
"At age 39 I went natural and have never regretted it."

"At age 39 I went natural and have never regretted it."

Meet the lovely Amanda from Kentucky in the USA! This natural curly started to embrace her curls at the age of 39 and she has never regretted it! She enjoys her curls more than ever and is working ...
"After over two years of feeling ill 24/7, it was time to embrace my natural self."

"After over two years of feeling ill 24/7, it was time to embrace my natural self."

Meet Kat, from Western Massachusetts in the United States! Kat was diagnosed with a condition which made her realise that she should look after herself and embrace her natural beauty. We're proud o...
"These products produced such a drastic change in my hair!"

"These products produced such a drastic change in my hair!"

Meet Yolanda, 64-year-old curly girl living in Sanford, MI, USA! Yolanda has spent the best part of 50 years trying to contain her natural curls... She finally embraces them and thoroughly enjoys h...
"I began to love my curls after many years of hating the fact that I had curly hair."

"I began to love my curls after many years of hating the fact that I had curly hair."

Meet Eloise from Hastings in the UK! This curly had been straightening her curls for a whopping 23 years! We are so proud of Eloise for breaking these habits and embracing her beautiful self—curls...
"I have learned how to love my curls even more."

"I have learned how to love my curls even more."

Meet 21-year-old Carla from Valladolid in Spain! Carla is a natural product enthusiast who absolutely adores plant-powered curl care that benefits her hair and the environment. Our type of girl!