Customer Curl Journeys

Read inspiring stories from our Customers about their curl journey. They share the lessons, insights and changes they made and how they began embracing their natural curls with the help of Flora & Curl plant-powered haircare products. We also share the products that they have used to achieve their curl goals!

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"My curls were dull and didn't last very long before using F&C products!"

Ellie found it hard finding the right products to help with her transition, but now she has her go-to's at the ready and is learning more about her natural curls! 

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"I feel so much more confident in myself now that my hair looks great and is really healthy!"

...2 years down the line and Isabelle's natural curl pattern has returned and styling with heat is a major no-no! Just what we love to hear! 

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"The journey was tough but it was worth it, I appreciate my hair so much more."

13 year old Tiffany (at the time) used excessive heat on her hair because she wanted to fit in. Years later, Tiffany finds an interest in studying all about curls and has seen her tight ringlets blossom over the years. She says she now appreciates her hair as she shares her story with us!

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"I decided to embrace my natural hair after years of damage using a diffuser and straighteners."

Serla shares her journey on returning natural as she ditches the straighteners and diffusers and instead heals her 'very prone to breakage' (at the time) curls. Now, she swears by using only the best products, hence why she has never left F&C out of her regimen!

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"In my culture, curly hair is considered to be bad... I had to push through a lot of battles with my family."

With disapproving peers and the love for the flat-iron, Isamar finally lets her curls blossom. Remember, you do what you've got to do for you. If that's to hurt people in the process of returning natural, that is not your fault! Be YOU.

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"People say what they want regardless, so embrace your curls and take pride in it."

As a result of being bullied for her curl type and frizz, Shruti would cry herself to sleep as part of her night time routine. Now? She's proud of her curls and has learnt so much along the way - let's take a look at how she persevered.

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"I never left the house feeling happy with my appearance... Now I have fallen in love my natural curls."

From never leaving the house feeling happy with her appearance, Poppy's confidence finally shone through when she accepted her natural curl pattern. Definitely an inspirational story if you need a kick-start to returning natural.

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"If their mum can't embrace her curls and be confident then they will have the same negative feelings about curls."

Mum of two curly girls learns to embrace her curls for her little girls! Billie believes that loving your curls is important, especially when implementing a positivity in your children who have curls too. Young Billie always straightened her curls, not anymore!

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"I’m now 10 months into CGM and even more obsessed and in love with my hair!"

Farheen, from Mumbai India, shares her natural curly journey with us. Farheen finds the time to give her curls much needed TLC in lockdown, however experiences excess shedding due to her medication. How did she keep those curls healthy? Read more to find out! 


★ REVIEWS

Customer Testimonials

3103 reviews
81%
(2505)
11%
(333)
4%
(118)
2%
(70)
2%
(77)
Would you recommend it to a friend?: Yes
Im sold!

I have been using deva curl for years and I am now switching to flora and curl! I am long past due for a trim and this product still revived my ends and made my curls look so much more hydrated.

Would you recommend it to a friend?: Yes
Fantastic product

Smooth sweet scents

Would you recommend it to a friend?: Yes
Love this!

Great moisturizer alongside the defining gel! Absolutely love and would recommend!

Would you recommend it to a friend?: Yes
Great product

Perfect for curly hair method

Would you recommend it to a friend?: Yes
Curltastic!

Fantastic! I use it with the sweet hibiscus curl activating lotion, and curl defining gel, and dry with a defuser. My curls look bouncy, well defined and frizz free. Plus it holds all day and evening. Would definitely recommend.