Customer Curl Journeys

There’s nothing like embracing your curls in full. We are starting a movement on curl positivity, where what matters is the love that you have for your natural hair. Read inspiring stories from Flora & Curl customers about their curl transformation journey. They share what inspired them, the lessons and stories behind their natural hair. They also share how they have cared for their natural curls with the help of Flora & Curl.

Continue Reading

"Flora & Curl products literally changed my life in one wash!"

Meet Lydia from Oxford, UK! Lydia shares how she went from flat ironing her hair like a "steamroller on tarmac for the best part of 5 years," to having the "good fortune of coming across Flora & Curl" products!

Continue Reading

"No one’s hair is the same, it took me a few years to figure my hair out. And now my wash days are much easier."

Meet Cheryl from Norfolk, UK! Can you believe that Cheryl straightened her hair for well over 15 years? Nope, neither can we. Look at how healthy her curls are now?! Absolutely stunning, right?!

Continue Reading

"All of my colleagues, friends and family love my hair now."

Meet Stefani from stunning Cyprus! Stefani is 29 years old and works as a data analyst. But when she's not working hard on her career aspirations, she's learning more about her wonderful curls! We're obsessed with this transformation.

Continue Reading

"Last summer I purchased my first products and it was an awakening! Now my scalp is really healthy and my curls are forming nicely!"

Meet Clara, 22 from France! Clara shares her journey on the road to scalp redemption as she calls quits on tight and high-manipulative hairstyles to let her scalp and curls flourish. 

Continue Reading

"I bought a couple of products from Flora & Curl and my frizz went!"

Meet Laiba from London, UK! This curlie decided to make a huge decision at 13 (that I think most of us wish we had made). She put down the straighteners and decided that enough was enough! Now, 14 year old Laiba has finally got her healthy hair in just a year! We're feeling inspired by this journey!

Continue Reading

"Not every curl is perfect! Perfection is not everything."

Meet Becky from the West Midlands in the UK! From being teased in school about her natural hair colour and texture, to loving her curls like never before, Becky shares her ongoing discovery of self-love and acceptance and we are here for it

Continue Reading

"I’m learning to love my natural hair for every wave & wonky curl."

From "hating" her hair to loving her natural, curly locks, Kimmie shares her journey with us. And Just look at how healthy and alive her curls look!

Continue Reading

"Knowing my frizzy waves were undefined curls changed my life forever."

Meet Mariana who is currently living in fabulous France! Mariana had always seemed to struggle with her hair, until she finally found out that her "frizzy waves were undefined curls." This happens more often than not! So make sure you check to see if you're hiding a curly secret in your hair! 

Continue Reading

"I wouldn't trade my hair for the world."

Meet Diana from Los Angeles! Diana shares her story on how she started to love her curls in the middle of the pandemic. While straighteners weren't needed, her curls began to flourish and she stayed true to her beautiful curls and now flaunts them full-time!


1 2 3 5 Next »