Bestseller

Why did I wait so long? This product is wonderful. The smell is great, the slip is fantastic. It coats each strand beautifully. A total must try.

— Lisa Y.

style me.

Sweet Hibiscus Curl Activating Lotion

A lotion that activates your curl pattern before styling

$22

10.1 floz

One time purchase $22
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Sweet Hibiscus Curl Activating Lotion

This botanically packed curl activator cream formulated to activate your curl shape, and reveal your pattern without any crunch. It is a frizz-combating formula, and glides smoothly, nourishing enough to add body and shine.

Perfect for your wash & go's, twist outs and braid outs, this curl essential delivers instant curl enhancement, leaving coily and curly styles smooth and bouncy with immense shine and soft hold.

Benefits

Ingredients

Sustainability

Seamless glides onto hair to enhance your unique curl pattern
Zero crunchiness to deliver a soft and touchable finish
Frizz combating-formula: Say goodbye to frizz! Our formula minimizes frizz, ensuring that your defined styles stay intact and maintain their sleek appearance for an extended period
Provides moisture to your hair, ensuring it remains well-hydrated throughout the week

Key Ingredients:

Sweet Almond Oil

adds shine

Burdock Root Extract

softens and smoothens hair and soothes dry scalp

Soy Protein

provides nourishment

Hibiscus Flower Extract

smooths and adds shine to hair

Coconut Oil

promotes softness

Full Ingredients List: + -

Aqua, Cocos Nucifera (Coconut) Oil, Behentrimonium Methosulfate, Cetyl Alcohol, Cetearyl Alcohol, Hydroxypropyltrimonium Honey, Butyrospermum Parkii (Shea) Butter, Hydrolyzed Soy Protein, Sorbic Acid, Sodium Benzoate, Panthenol, Potassium Sorbate, Nelumbo Nucifera (Lotus) Flower Extract, Arctium Lappa (Burdock) Root Extract, Hibiscus Sabdariffa (Hibiscus) Flower Extract, Hydrolyzed Wheat Protein, Benzyl Alcohol, Butylene Glycol, Citric Acid, Olea Europaea (Olive) Fruit Oil, Ricinus Communis (Castor) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Anuus Seed (Sunflower) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Pelargonium Graveolens (Geranium) Flower Oil, Citrus Limon (Lemon) Peel Oil, Citric Acid, Tocopherol, Citral*, Citronellol*, Limonene*, Linalool*, Geraniol*

*natural component of essential oils

Free from: silicones, sulphates, artificial fragrances, mineral oils or artificial colors. Vegan Friendly.

No sulfates, silicones, parabens, drying alcohols, artificial colours or fragrancing.
✅ CGM friendly.

Curated Routines

The Curly Hair Styling Kit

$58 $68

save 10%

The Coily Hair Styling Kit

$58 $66

save 10%

The Wavy Hair Styling Kit

$58 $68

save 10%

The Quick Definition Styling Kit

$39 $44

save 10%

Why did I wait so long? This product is wonderful. The smell is great, the slip is fantastic. It coats each strand beautifully. A total must try.

— Lisa Y.

rooted in plants, backed by curl science • no artificial fragrance or colours • no sulphates or silicones

Benefits

Ingredients

Sustainability

Seamless glides onto hair to enhance your unique curl pattern
Zero crunchiness to deliver a soft and touchable finish
Frizz combating-formula: Say goodbye to frizz! Our formula minimizes frizz, ensuring that your defined styles stay intact and maintain their sleek appearance for an extended period
Provides moisture to your hair, ensuring it remains well-hydrated throughout the week

Key Ingredients:

Sweet Almond Oil

adds shine

Burdock Root Extract

softens and smoothens hair and soothes dry scalp

Soy Protein

provides nourishment

Hibiscus Flower Extract

smooths and adds shine to hair

Coconut Oil

promotes softness

Full Ingredients List: + -

*natural component of essential oils

Free from: silicones, sulphates, artificial fragrances, mineral oils or artificial colors. Vegan Friendly.

No sulfates, silicones, parabens, drying alcohols, artificial colours or fragrancing.
✅ CGM friendly.

How to use

Pro-Tip: Scrunch your curls, or finger coil your curls to support curl definition and shape formation.

Step 1

Pump a generous amount into your palms.
Step 2

Distribute it evenly on wet or damp hair, from root to tip using a comb or your fingers, and allow hair to air dry.
Step 3

This moisturising blend is great for priming your curl pattern to be styled or simply to re-activate your curls during the week.
Step 4

Works wonderfully as a moisturising and setting primer before applying the Sweet Hibiscus Curl Defining Gel.

Love it, or it's free: 30 Day Money Back Guarantee •

Would you recommend it to a friend?: Yes

Im in love!

Im new to learning how to take care of my curls and have tried a lot of different products out there. This one takes the cake by a landslide! This product leaves my curls looking great without leaving a heavy residue or drying out my hair. I can refresh my curls the next day and my hair feels pillowy soft.

Would you recommend it to a friend?: Yes

Does what it says on the can!

A great product, does what it says on the can, alleviates frizz and adds definition.

Would you recommend it to a friend?: Yes

Consistently Amazing!

This has been the only curl cream that has consistently worked for me over the years! My wavy/frizzy hair could not live without it.

Would you recommend it to a friend?: Yes

Curls are more defined with the Curl Activating Lotion

I use this religiously to enhance my curls before applying the gel. It smells wonderful and my curls are undoubtedly more defined.

Would you recommend it to a friend?: Yes

Wonderful but expensive curls

This is a brilliant product - giving me soft real curls that last for days. I have knocked off one star because it is rather expensive since there aren't that many applications in one container.

Would you recommend it to a friend?: Yes

Flora and Curl Activating lotion makes my waves stand out !

I really like this. It's light, not greasy & I use with the gel in the same line to boost my fine and abundant wavy hair.

5 stars: 755 (80%)
4 stars: 107 (11%)
3 stars: 32 (3%)
2 stars: 20 (2%)
1 star: 34 (4%)

Some of the reviews shown are from related products the merchant grouped with this one.

Would you recommend it to a friend?: Yes

Look NO further, seriously!

I have unruly, frizzy curly auburn hair. I have tried EVERYTHING & nothing has worked in the past until I used this product. It’s like magic- talk about smooth curls! I coupled this with their curl defining gel and it has totally transformed my hair. *chef’s kiss*

Would you recommend it to a friend?: Yes

Love!

I love these products. My curls are healthy and bouncy!

Would you recommend it to a friend?: Yes

Amazing curl products

I have tried hundreds of curl products and these three little beauties work amazing! Definitely suggesting these to all my curly girls!

Would you recommend it to a friend?: Yes

Curl Type: Curly / Type 3

Great product

I’ve been using this product for over a year now and it’s so good on my thirsty curls! My hair is soft and shiny and my curls are defined perfectly!

Would you recommend it to a friend?: Yes

Curl Type: Curly / Type 3

Perfect curls

I love this curl activating lotion! It’s great to use on day one of styling and I also use it the next day to refresh my curls!

Would you recommend it to a friend?: Yes

Curl Type: Wavy / Type 2

Why did I wait so long?

This product is wonderful. The smell is great, the slip is fantastic. It coats each strand beautifully. A total must try.

Would you recommend it to a friend?: Yes

Curl Type: Wavy / Type 2

Activating, hydrating and smells amazing

Light weight but super effective, this lotion smells amazing, hydrates and activates curls and waves leaving my hair soft, defined and shiny. I love using it alone or paired with ultra defining gel or volumizing foam.

Would you recommend it to a friend?: Yes

Curl Type: Wavy / Type 2

My favourite curl cream

I love this curl cream. I’m on my second bottle. Brilliant stuff. Very light and really helps define my 2c waves/curls. Smells lovely too.

Would you recommend it to a friend?: Yes

Curl Type: Curly / Type 3

Unbelievable Curls!

I can’t believe these curls have been hiding all these years! Frizzy dragged through a hedge backwards look if I didn’t get the straighteners out… now fabulous curls just through finding the right products (& a Denman brush! Yes! Look it up, it really works! Great combination 😎)

Would you recommend it to a friend?: Yes

Curl Type: Curly / Type 3

Thank you for save my curls!!!

Awesome! I’m in love, my curls are going back and looking so pretty

Would you recommend it to a friend?: Yes

Curl Type: Curly / Type 3

Wow

It took me a minute to figure out how much product to use, but once I did all I can say is Wow!

Would you recommend it to a friend?: Yes

Curl Type: Coily / Type 4

Sweet Hibiscus Curl Activating Lotion

I have very curly and very frizzy hair but since using Flora and Curl products I have more defined curls and so much less frizz. The curl activating lotion is fabulous, smells amazing and really defines my curls.

Would you recommend it to a friend?: Yes

Curl Type: Wavy / Type 2

Superb products

Easy to use, smell beautiful and give me defined and gorgeous wavy curls. Love these products!

Would you recommend it to a friend?: No

Curl Type: Wavy / Type 2

To heavy

I've tried this now 4 times and I'm stuck with 2 bottles of this now. I accidentally bought a 2nd bottle after check out it asked if I wanted to add another one and I clicked yes I guess. This weighs on my hair even without using conditioner. It doesn't help my curls at all.

Would you recommend it to a friend?: Yes

Just amazing!

I was skeptical buying something that i'd seen only from an Instagram advert but WOW I am sooo impressed. I bought the curling cream and the foam and I am so pleased that I bought it. I've been recommending to all my curly haired friends, will buy again

Would you recommend it to a friend?: Yes

Soft, voluminous, springy curls!

I love this product. My hair is wavy/curly/frizzy and this product makes the curls more defined and gives more bounce without feeling sticky or crispy.

Would you recommend it to a friend?: Yes

Beat curl product out there

I love this product so much! It is my essential styling product. It defines my curls and leaves my hair feeling soft and bouncy! Would highly recommend!

Would you recommend it to a friend?: Yes

Curl activating lotion

Smells gorgeous, lightweight creamy consistency. I only needed a small pea sized amount for my short fine hair. Love it!

Would you recommend it to a friend?: Yes

Good product

Wonderful, my hair love’!!

Would you recommend it to a friend?: Yes

Curl activation lotion

OMG ! It smells amazing and I love the look of the bottle. I have fine hair but lots of it. It distributed easily and great definition of curls. Also great as a refresher the next day. Even my hairdresser uses it now ! 10 stars for me ! Just purchased the Detangler to try next.

Hello,
Is Flora& Curl recommended for low porosity curls. I'm looking for products that will absorb into my curls and not left on my hands. Or are your products not for women with thick coils hair?

Flora & Curl

Hiya Donna,

Thank you so much for your question!

Flora & Curl is absolutely suitable for low porosity curls and for those with thick, coily hair. Our products are desgined to be lightweight yet effective, using plant-powered ingredients that hydrate and nourish without heavy buildup. For low porosity hair, we recommend starting with small amounts of product on damp, warm-water-rinsed hair to help with better absorption. You might also find that warming the product slightly in your hands before applying can help it penetrate the hair shaft more easily.

If you'd like, we'd be happy to recommend a custom routine based on your curl type and porosity. Feel free to reach out at hello@florcurl.com!

Love,
Team Flora & Curl