Feeling overwhelmed by your curl routine? Not sure where to begin?
We’ve got you covered.
Less this
More this
I need a lot of different products
vs
I need multi-tasking, high quality products
Plastic shipping
vs
Our boxes are made from cardboard that is 100% recyclable
Layer, layer, layer
vs
A little goes a long way
Increasing plastic waste
vs
Up to 70% plastic free
Bottles that recycle up to a limited amount of times
vs
Infinitely recyclable aluminium bottles
Flora & Curl's values
Caring for your curls
simple routines
time saving
routines
plant powered
ingredients
100% natural
fragrances
Caring for the planet
up to 70%
plastic-free packaging
infinitely recyclable
aluminium bottles
100% recyclable
shipping boxes
planting trees
to support reforestation
Our Partnerships
How It Started
It all started for me when I made the decision to stop straightening my hair and embrace my natural hair texture. I didn't know where to start and I felt overwhelmed about where to begin my healthy hair journey.
I created Flora & Curl out of a desire to simplify my own haircare routine and to save more time in my busy schedule. It's possible for haircare to be simple, enjoyable and now, eco-friendlier.
Rose Ovensehi
Founder and CEO
Flora & Curl
