About Us

Not sure where to start? Feeling overwhelmed by your curl routine?

We’ve got you covered. That’s why we started Flora & Curl.

About Us
About Us
About Us
About Us
About Us

Our Values

<p>plant powered <br/>ingredients</p>

plant powered

<p>for all </p><p>curl types</p>

for all

curl types

<p>recyclable <br/>aluminium bottles</p>

aluminium bottles

<p>100% natural <br/>fragrances</p>

100% natural

<p>planting a tree </p><p>with every order</p>

planting a tree

with every order

<p>90%+ plastic</p><p>free packaging</p>

90%+ plastic

free packaging

<p>time saving</p><p>routines</p>

time saving


How It Started

How It Started

It all started for me when I made the decision to stop straightening my hair and embrace my natural hair texture. I didn't know where to start and I felt overwhelmed about where to begin my healthy hair journey.

I created Flora & Curl out of a desire to simplify my own haircare routine and to save more time in my busy schedule. It's possible for haircare to be simple, enjoyable and now, eco-friendlier.

Rose Ovensehi
Founder and CEO
Flora & Curl

Our Partnerships

Our Partnerships

Our Partnerships

  • Our Partnerships
  • Our Partnerships

My Bag


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