textured haircare,simplified 🌱
Welcome to flora & curl. We create plant-powered curl care that responds to the basic needs of your curls, waves and coils.
Our mission is to simplify your natural hair routine. No longer should complicated routines be the norm. We believe that curl care should be easy, effective and enjoyable.
Join over 150,000+ customers who have simplified their curl routine using our time-saving hair kits!
caring for your curls,
caring for the planet.
simple
routines
time-saving
routines
made for
all curl types
100% natural
fragrances
plant-powered
ingredients
100% recyclable
shipping boxes
planting trees
to support reforestation
up to 70%
plastic-free packaging
our best sellers
my story
founder's story
It all started for me when I made the decision to stop straightening my hair and embrace my natural hair texture. I didn't know where to start and I felt overwhelmed about where to begin in my healthy hair journey.
I created Flora & Curl to streamline my haircare routine and to make it more enjoyable!
— Rose
Founder and CEO
Flora & Curl
Customer Hair Stories
Let our amazing customers take you on a journey of their hair transformations 🌿
