meet your curl goals,
naturally 🌱
Flora & Curl creates plant-powered haircare essentials that help you to achieve healthier curls, coils and waves, with ease.
Backed by curl science, and rooted in plants, our mission is to simplify your curl routine without the guesswork.
Join over 120,000 customers who have simplified their curl routine with our time-saving hair kits.
caring for your curls,
caring for the planet.
simple
routines
time-saving
routines
made for
all curl types
100% natural
fragrances
plant-powered
ingredients
100% recyclable
shipping boxes
planting trees
to support reforestation
up to 70%
plastic-free packaging
our best sellers
my story
founder's story
It all started for me when I made the decision to stop straightening my hair and embrace my natural hair texture. I didn't know where to start and I felt overwhelmed about where to begin in my healthy hair journey.
I created Flora & Curl to streamline my haircare routine and to make it more enjoyable!
— Rose
Founder and CEO
Flora & Curl
Customer Hair Stories
Let our amazing customers take you on a journey of their hair transformations 🌿
