Welcome to Flora & Curl. We are creators of botanical haircare products for kinks and curls.

We believe that nature is the ultimate source of moisture. With this in mind, we combine nature's most hydrating botanical ingredients with our knowledge of curl science to create potent and healthy recipes for textured hair. Say goodbye to complicated routines – our streamlined haircare range is formulated to help you to easily achieve your curl goals. Each product and each collection serves a unique purpose.

Elevate your natural hair journey, with truly aromatherapeutic ingredients that transform your typical curl routine into a curl ritual.

Natural Health Beauty Awards 2021

We are thrilled to announce our recent awards! Our Sweet Hibiscus Curl Volumizing Foam has won Best Curly Hair Product by the Natural Health Beauty Awards! We are so incredibly honoured, and can't thank our customers enough. In addition to this, our Twist & Braid Cream has been commended as the Best Afro Product.

Results Spotlight


Customer Testimonials

3908 reviews
Would you recommend it to a friend?: Yes

really love this shampoo- isn't stripping and my hair loves the protein in it

Would you recommend it to a friend?: Yes
Organic rose & honey leave in conditioner

Really good, easy to apply and leaves my curls looking natural yet controlled

Would you recommend it to a friend?: Yes
Sweet Hibiscus Curl Activating Lotion


Would you recommend it to a friend?: Yes
Highly recommend!

The volume in foam is brilliant! It leaves no residue after washing and so no build-up, it smells great and the effect looks totally natural.

Would you recommend it to a friend?: Yes
Great Product

Does not weigh my hair down.