Natural Curly Hair Products

Best curly hair products for a good hair day, everyday.

Welcome to Flora & Curl.

We create plant-powered curl care products that respond to the basic needs of your curls. Our mission is to simplify your curly hair routine. We believe that curl care should be easy, accessible, effective and enjoyable.

Backed by science, and rooted in plants — our streamlined range of curl care products are made with potency using high-quality and plant-powered ingredients for all curl types.

tell us,

What is your curl goal?

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Let customers speak for us

from 7273 reviews

great product

using Rose Water & Honey Cream Conditioner for our daughter - very happy with it

Alexei K.

Rose Water & Honey Cream Conditioner

03/26/2023

Sweet Hibiscus Curl Defining Gel

LOVE IT!!!!

Tara M.

Small Satin Scrunchies

03/26/2023

Fav duo

I swear by this duo for keeping my curls defined and hydrated

Elise

Hydrate Me Duo Gift Set

03/26/2023

Cute hair protection

They protect my hair from pulls and tugs and breakage. I love them. I wear them outside and to sleep.

Amelia F.

Large Satin Scrunchies

03/26/2023

Love this product!

I love it!! I have wavy hair and it really defines my waves, plus, it makes my hair super soft!

Veronica p.

Sweet Hibiscus Curl Volumizing Foam

03/25/2023

My hair is in love!

The best mask I've ever tried. I've used it overnight and in the shower and my hair stays feeling moist and soft and so easy to handle. It actually feels healthier and stronger as well. Will keep buying for sure.

Merrisa W.

African Citrus Superfruit Radiance Mask

03/22/2023

Fantastic

I have tried many gels, this one is my favorite.

Pamela K.

Sweet Hibiscus Curl Defining Gel

03/21/2023

Good stuff

like it alot- gives my waves some bounce with softness

ELAINE M.S.

Sweet Hibiscus Curl Volumizing Foam

03/21/2023

Small Satin Scrunchies

I love the scrunchies. I use them every night when I do the "pineapple" on my hair! The small is the perfect size for me!

Marisol A.

Small Satin Scrunchies

03/20/2023

Never loved my curls more

Since using flora curls, I have no reason to switch. I love my curls more so than ever before

Gypsy R.

Hydrate Me Wash Day Set

03/20/2023

Love this product! My curls look amazing and my hair has so much volume and body!

Christine B.

Sweet Hibiscus Curl Volumizing Foam

03/19/2023

Volumizing foam

I am only about a month into embracing my natural waves and this product is great. It does not weigh my hair down and it helps accentuate and define my natural hair pattern. Highly recommend this product.

Anonymous

Sweet Hibiscus Curl Volumizing Foam

03/18/2023

Best hair curl product

Excellent product. I am a repeat customer

Kelly C.

Style Me Duo Set

03/18/2023

Gotta get one

I love this cap! It’s great for wet hair, I use it after applying my gel to get rid of additional moisture, keeps my hair less frizzy.

Heather C.

Insulated Shower Cap

03/18/2023

Great products

These are my new go to products! Work wonders for my curls!

Rebekah Y.

African Citrus Superfruit Hair Oil

03/17/2023

Sweet Hibiscus Curl Volumizing Foam

$17.00

Sweet Hibiscus Curl Activating Lotion

$17.00

Sweet Hibiscus Curl Defining Gel

$16.00

Rose Water & Honey Leave-in Detangler

$16.00

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Our Awards

Natural Health Beauty Awards 2022

We are thrilled to announce our recent awards! Our Sweet Hibiscus Curl Volumizing Foam has won the Best Hair Product at the Natural Health Beauty Awards 202. We are so incredibly honoured, and can't thank our customers enough.

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Real Reviews. Real Results.

“I am just absolutely loving these products and the results! These have officially been added to my favourites list! Not only do they moisturise and leave my curls super soft and defined, they smell absolutely amazing."

— Danielle

“I used my fave multi use product the Floral Hydration Hair mist as a stand alone leave in and it worked brilliant! I usually only use it to refresh my second day curls but now I'm happy to use this as a light weight leave in too.”

— Emma

“My twist-out came out soft and super defined. I loved the products!! I got so many questions and compliments on my hair that day!”

— Aboyowa

''I don't have to run away from wash 'n' go's anymore with the help of Flora and Curl's activating styling lotion and curl defining gel!''

— Courtney

''This is such a lovely, lightweight, gentle shampoo. It contains Peppermint Oil and Tea Tree Oil along with loads of other nourishing ingredients so it gives a very delicate tingling sensation leaving my scalp feeling calmed and stimulated.⁠''

— Abbie

''I found the Curl Activating Lotion to be so lightweight yet so hydrating! I loved the hold from the Curl Defining Gel - it gave me a good cast and made my curls appear shiny and bouncy.''

— Fatma

“I’ve been using the Gentle Fro Pick for the past couple of weeks to achieve that volume and it is doing a fabulous job as you can see. It’s super lightweight. It also has more flexible teeth than other Afro picks I’ve used which makes the process of building up that volume a lot less invasive on my strands!”

— Penny

''The foam is very light and leaves my hair feeling moisturised and my curls super bouncy. I paired this product up with the Curl Activating Lotion and left my hair to air-dry before scrunching and separating my curls. The results speak for themselves!’'

— Letty

''Do you see this volume and definition?! I was seriously wowed! I mean look at those ringlets! This is also the perfect product to use for one of my favourite frizz-fighting techniques since it is so light weight!''