Welcome to Flora & Curl. We are creators of botanical haircare products for kinks and curls.

We believe that nature is the ultimate source of moisture. With this in mind, we combine nature's most hydrating botanical ingredients with our knowledge of curl science to create potent and healthy recipes for textured hair. Say goodbye to complicated routines – our streamlined haircare range is formulated to help you to easily achieve your curl goals. Each product and each collection serves a unique purpose.

Elevate your natural hair journey, with truly aromatherapeutic ingredients that transform your typical curl routine into a curl ritual.

Natural Health Beauty Awards 2021

We are thrilled to announce our recent awards! Our Sweet Hibiscus Curl Volumizing Foam has won Best Curly Hair Product by the Natural Health Beauty Awards! We are so incredibly honoured, and can't thank our customers enough. In addition to this, our Twist & Braid Cream has been commended as the Best Afro Hair Product.

Results Spotlight


Customer Testimonials

4158 reviews
Would you recommend it to a friend?: Yes

Just what I needed, the scrunchies are silky soft and I love the patterns.

Would you recommend it to a friend?: Yes
Perfect combo

I really love the gel and cream combo. They never disappoint. Only thing is that I use way more cream than the gel. I still have about a third left of my gel while out of the cream. So next time I will order the liter variant of the cream.

Coconut Mint Scalp Refresh Shampoo

Would you recommend it to a friend?: Yes

Fabulous !

Would you recommend it to a friend?: Yes
So luscious!!

My hair has never felt more hydrated and never looked so shiny!!
Only reason for leaving off 1 star is that it doesn’t have great slip so you need to use a little more than usual. But otherwise overall fantastic!!