Meet Your Hair Goals

textured hair care, made simple.

Flora & Curl is designed to simplify your daily curl care routine, whether you are a newly natural or long-time natural. Through our knowledge of curl science and the importance of hydration, we have created recipes that effectively respond to the needs of your hair — to hydrate, protect, style and soothe your curls. Discover our range of plant-powered haircare products, created to nourish all curl types (curls, kinks and coils). Haircare is selfcare to us, and we believe that your haircare should smell and make you feel amazing!

A FLORA & CURL ROUTINE

Here is a step-by-step full range guide, to get you started on the journey toward healthier and nourished curls. Experiment with the frequency that works for your hair, based on our recommended curl care routine below.

★ REVIEWS

Customer Testimonials

3908 reviews
81%
(3162)
11%
(447)
3%
(131)
2%
(84)
2%
(84)
Would you recommend it to a friend?: Yes
amazing!

really love this shampoo- isn't stripping and my hair loves the protein in it

Would you recommend it to a friend?: Yes
Organic rose & honey leave in conditioner

Really good, easy to apply and leaves my curls looking natural yet controlled

Would you recommend it to a friend?: Yes
Sweet Hibiscus Curl Activating Lotion

Great

Would you recommend it to a friend?: Yes
Highly recommend!

The volume in foam is brilliant! It leaves no residue after washing and so no build-up, it smells great and the effect looks totally natural.

Would you recommend it to a friend?: Yes
Great Product

Does not weigh my hair down.