Our Ingredients

Meet curl care that is powered by pure, botanically hydrating ingredients. Our products are made for those who expect the best and want the most results from their haircare while wanting it to be natural. Our curl recipes are a potent blend of raw ingredients and sensorial botanicals, formulated for truly hydrated tresses. Botanicals are plant derived extracts, waters, powders, oils and butters derived directly from flowers, herbs, nuts, seeds, roots, leaves, barks and berries.

Not all ingredients are created equally. Our non-toxic curl care products will never make you choose between health and results or between natural and high-performance. You shouldn’t have to compromise your ideals when it comes to beauty. Learn more about our ingredient selection:

Ingredient Quality Matters in your Haircare Products

Real ingredients

We avoid artificial oils that are common in haircare products such as Mineral oil and Cyclopentasiloxane. Unlike the beauty that radiates from golden, green and yellow plant-derived oils, Mineral oil is a colourless and odorless liquid. It is a by-product of crude oil. Cyclopentasiloxane is derived from silicone. There is a huge difference in real benefits between oils created in a lab vs. plant derived oils that nature provides like the ones we use in our plant powered formulas.

Raw ingredients

We select the highest quality and purest plant-derived oils and butters so that they are unrefined and cold-pressed (retaining their colour, natural scent and effectiveness). We select unrefined oils such as virgin olive oil. We select high performance botanical actives that deliver extra results with sensorial aromas.

Potent blends

Conventional brands use natural ingredients at low levels, alongside fillers to make the products feel thicker. We formulate our products with a high proportion of naturally derived ingredients so that less means more, and a little goes a long way — the compliment we receive from our customers! Say goodbye to heavy-handedness.

Discover the benefits of:

Hibiscus

Rich in antioxidants, the hibiscus flower adds shine to the hair while promoting a healthy scalp, hair growth and delaying pre-mature graying. 

Organic Rose Water

Created from the first steam distillation of roses, it stabilises the hair’s pH level and aids in repairing hair’s damaged porosity, while leaving a soft scent and naturally conditioning dry hair.

Honey

Rich in vitamins and minerals, honey leaves hair shinier and feeling softer. It seals in moisture, adds thickness to hair and helps achieve more moisture.

Jasmine

Jasmine oil purifies the scalp of bacteria and buildup, aids to reduce scalp conditions such as dandruff, and leaves a delightful, uplifting aroma.

Lavender

Lavender regulates the natural hair oil production and stimulates circulation in the scalp, promotes hair growth and leaves a soothing, relaxing aroma.

Peppermint

Peppermint has antiseptic and antimicrobial properties, which help to cool and relieve a dry scalp, stimulate hair growth, and give hair a healthy shine. 

Papaya

Papaya oil helps to repair split ends, reduce dandruff and protects from ultraviolet rays, making it an all-natural sunscreen.

Sweet Orange

Rich in Vitamin C, Sweet Orange nourishes the follicles, strengthening the hair roots and stimulating their growth. It has a soothing effect on irritated scalp and it's an excellent moisturizer for brittle hair.

Grapeseed

Grapeseed oil is a light-textured moisturizer and natural sealant that helps lock in moisture and protects hair from becoming dry and prone to breakage.

Oat Silk

Oat Silk is full of vitamins and minerals and its active ingredients help reduce hair breakage and split ends by smoothing the cuticles. It can hydrate and revitalize dry, damaged hair.

Tangerine

Tangerine oil is known for its anti-fungal and antiseptic properties that helps treat dandruff, dry scalp, and other hair infections.

Avocado

The vitamins B and E in Avocado oil strengthen hair, add softness and sheen, and rejuvenate the scalp stimulating hair growth with its antioxidants.

Cocoa Butter

Cocoa butter helps to create a natural, healthy oil production which in turn minimizes dandruff, and produces healthy hair follicles. This naturally leads to thicker, stronger hair.

Mango Butter

Rich in vitamins A and E, Mango Butter has a deep moisturizing and regenerative effect on both strands and scalp. It fortifies strands from the inside out, softens dry hair, reduces breakage, and smooths split ends.

Shea Butter

A natural conditioner for hair, Shea Butter helps lock-in moisture without leaving hair greasy and heavy, and protects curls against heat and the ultra violet rays of the sun thanks to its SPF.

Watermelon

Watermelon seed oil is a great emollient for moisturizing hair and scalp. Its ultra-light texture does not clog pores and moisturizes without leaving hair greasy. Its antioxidants boost scalp circulation and help with hair fall while the potassium aids in hair growth.

Coconut

Coconut oil helps restore the protein from inside the hair, making it smooth and shiny without leaving it greasy or weighed down. The vitamins and essential fatty acids found in coconut oil nourish the scalp and help to remove build-up from hair follicles.

Jojoba

Jojoba oil helps to balance hair natural oil, while it dissolves and removes scalp build-up, keeping the scalp and hair in harmonious balance.

Passion flower

This exotic and sweet-scented flower is soothing, moisturizes dry hair and its anti-inflammatory properties can help to treat a dry, irritated scalp.

Ylang Ylang

Ylang-Ylang flower oil helps prevent hair loss, treats scalp dryness and strengthens hair leading to a healthier scalp while it provides conditioning and shine. 

Vitamin B

Benefits of Vitamin B include reducing hair loss, slowing down the graying process and promoting hair growth while adding shine to dull, dry hair.

Chamomile

Chamomile soothes inflammation, which is excellent for the hair follicle and regrowth. Chamomile can relieve an itchy scalp and other scalp conditions.

Tea Tree

Tea tree oil is an essential oil that is extracted from the leaves of the Melaleuca alternifolia plant. It has strong antimicrobial properties that have made it a popular remedy for treating issues of the scalp and skin.

Rosemary

Promotes hair growth – using rosemary oil for supporting hair growth is something that’s been widely researched. Studies have found that it can treat some forms of alopecia, while also easing scalp itchiness.

Aloe Vera

loe vera contains something called proteolytic enzymes which repairs dead skin cells on the scalp. It also acts as a great conditioner and leaves your hair all smooth and shiny. It promotes hair growth, prevents itching on the scalp, reduces dandruff and conditions your hair.

Eucalyptus

Eucalyptus oil is known to stimulate hair growth because of its natural nourishing properties that can help soothe and calm the scalp so that healthy-looking hair can shine through.

Sweet Almond

Sweet Almond oil increases shine. If its shine you are after then you can count on sweet almond oil to give you that.

Burdock Root

The Burdock Root extract contains mucilage and essential fatty acids to help hair retain moisture long term. It also contains vitamin A, which can help nourish the scalp and strengthen hair.

Rice Protein

Rice Protein significantly increases hair volume, while it also adds softness and strengthens the hair for damage repair and prevention. Moisture and shine are also increased with its regular use.

Soy Protein

Soy Protein enhances hair manageability, improves hair's body and texture and contains cystine for hair strengthening and nourishment.

Bentonite Clay

Nature’s most powerful healing clay, Bentonite is rich in scalp soothing minerals, binds to toxins, excess oil and debris. We only use unrefined, sun-dried Bentonite Clay.

Rhassoul Clay

Rhassoul Clay contains scalp nourishing minerals and superior absorption properties. Effective at detoxifying, it absorbs oils and removes dead skin cells. We use naturally quarry mined, sun-dried, untreated Rhassoul Clay.

Marshmallow Root

With moisturizing and soothing properties, Marshmallow Root is effective for revitalizing hair. The mucilage in marshmallow root binds with hair proteins and makes the strands appear thicker and more defined, acting as a natural conditioner.

★ REVIEWS

Customer Testimonials

3919 reviews
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Would you recommend it to a friend?: Yes
Sturdy and practical

Really enjoyed using this it is much better than the long toothed one I was using before.

Would you recommend it to a friend?: Yes
Best products for curly hair .

Fabulous

Would you recommend it to a friend?: Yes
Fabulous

I love this curl activating lotion, it's a brilliant product which makes a dramatic difference to my naturally curly hair, and it's great to be able to get it in the larger size now.

Would you recommend it to a friend?: Yes
Love it

I love the combination of the curl activating lotion and defining gel. I have thick, 2c/3a waves and curls and before I started using these products I thought I was only wavy. This duo produces soft curls that are easy to refresh for a few days. The shampoo and conditioner are great, I would think for any hair types. I also love the smell of the whole line.

Would you recommend it to a friend?: Yes
Curl Volumizing Foam

I ❤️ this product! Light but with nice hold and I love the way it smells. I’ll definitely purchase again!