Our Ingredient Policy

Clean Curl Promise

At Flora & Curl, our curl care is formulated with your healthiest curls in mind — to us, clean means no harsh, damaging or harmful chemicals. We believe that healthy curls start with healthy ingredients, and we believe that what you put on your hair and scalp is important.

Banned Cosmetic Ingredients

In the U.S.A

Did you know? 1938 was the last time the U.S.A
passed a major federal legislation governing the cosmetics industry.

In the European Union

More than 1,000 cosmetic ingredients are banned in the EU.

All of our ingredients meet the criteria set out in the European Union Directive for Cosmetic Safety (the strictest cosmetic safety standard in the world).

Ingredients We Avoid

Our plant powered and moisture centred philosophy means that our products are cruelty free and formulated without banned ingredients in the EU. All of our formulas are free from silicones, sulfates, parabens, pthalates, artificial colours or fragrances. 

Flora & Curl's Full No-List

Choosing safer products (yes—that actually work) involves finding companies that are transparent with their ingredients and committed to safety testing. Knowing which ingredients to avoid in your beauty products helps you to make informed decisions.

Rule #1 is to pay attention to ingredient lists, not marketing claims.

Here at Flora & Curl, we thought it would be helpful to go through the ingredients we think you should give a hard NO to in your haircare routine, and the ingredients that you will never find in ours:

NO synthetic fragrance/parfum
NO synthetic dyes, coal tar hair dyes and other cal tar ingredients
NO parabens (methyl-, isobutyl-, propyl- and others)
NO methylisothiazolinone and methylchloroisothiazolinone
NO sulfates
NO silicones
NO siloxanes (-siloxane’’)
NO phthalates
NO mineral oil or petroleum
NO formaldehyde
NO phenoxyethanol
NO triclosan
NO ethylenediaminetetraacetic acid (EDTA)
NO toluene
NO oxybenzone
NO hydroquinone
NO DEA, MEA, TEA or crude-oil derived ingredients
NO DMDM Hydantoin (Imidazolidinyl)


Customer Testimonials

3623 reviews
Would you recommend it to a friend?: Yes
Curly girl dreams

I love this! So nice on my hair and my curls feel so moisturised and bouncy

Would you recommend it to a friend?: Yes

Great smell and feel in the hands, it doesn’t make the hair crunchy, and when blow-dried with a diffuser, my curls look very good!

Would you recommend it to a friend?: Yes
Clean scalp

Lovely product that leaves your scalp tingling and has really helped the health of my hair. Highly recommend.

Would you recommend it to a friend?: Yes
Love my new Product

Love my new Product

Would you recommend it to a friend?: Yes
Really impressed!

So happy to have found this product! I only have wavy hair rather than curly which drops throughout the day, this product smells great, a little goes a long way, no sticky feeling whatsoever when dry, and gives amazing volume and the beachy look I love all day long - best of all, it’s cruelty free and vegan!! I’m a very happy customer - thank you :-)