Our Ingredient Policy

Clean Curl Promise

At Flora & Curl, our curl care is formulated with your healthiest curls in mind — to us, clean means no harsh, damaging or harmful chemicals. We believe that healthy curls start with healthy ingredients, and we believe that what you put on your hair and scalp is important.

Banned Cosmetic Ingredients

In the U.S.A

Did you know? 1938 was the last time the U.S.A
passed a major federal legislation governing the cosmetics industry.

In the European Union

More than 1,000 cosmetic ingredients are banned in the EU.

All of our ingredients meet the criteria set out in the European Union Directive for Cosmetic Safety (the strictest cosmetic safety standard in the world).

Ingredients We Avoid

Our plant powered and moisture centred philosophy means that our products are cruelty free and formulated without banned ingredients in the EU. All of our formulas are free from silicones, sulfates, parabens, pthalates, artificial colours or fragrances. 

Flora & Curl's Full No-List

Choosing safer products (yes—that actually work) involves finding companies that are transparent with their ingredients and committed to safety testing. Knowing which ingredients to avoid in your beauty products helps you to make informed decisions.

Rule #1 is to pay attention to ingredient lists, not marketing claims.

Here at Flora & Curl, we thought it would be helpful to go through the ingredients we think you should give a hard NO to in your haircare routine, and the ingredients that you will never find in ours:

NO synthetic fragrance/parfum
NO synthetic dyes, coal tar hair dyes and other cal tar ingredients
NO parabens (methyl-, isobutyl-, propyl- and others)
NO methylisothiazolinone and methylchloroisothiazolinone
NO sulfates
NO silicones
NO siloxanes (-siloxane’’)
NO phthalates
NO mineral oil or petroleum
NO formaldehyde
NO phenoxyethanol
NO triclosan
NO ethylenediaminetetraacetic acid (EDTA)
NO toluene
NO oxybenzone
NO hydroquinone
NO DEA, MEA, TEA or crude-oil derived ingredients
NO DMDM Hydantoin (Imidazolidinyl)


Customer Testimonials

3098 reviews
Would you recommend it to a friend?: Yes


Would you recommend it to a friend?: Yes
Love it

I love how it makes my hair curly and hydrated without weighting it down.

Would you recommend it to a friend?: Yes

I only use these products! Just wish they were sold at my Ulta!

Would you recommend it to a friend?: Yes
Fabulous Set!

After my HG curly hair products were discontinued I have spent many years and far too much money looking for replacements.

So far these products have been AMAZING - my curls look and feel great and I shall definitely be repurchasing!

Would you recommend it to a friend?: Yes

I wasn’t expecting much as I have never utilized a curl activating cream. A little goes a long way and I was so impressed at how my hair was frizz free. Nice curl definition. Highly recommend.