Our Ingredient Policy

Our Clean Curl Promise

At Flora & Curl, our curl care is formulated with your healthiest curls in mind — to us, clean means no harsh, damaging or harmful chemicals. We believe that healthy curls start with healthy ingredients, and we believe that what you put on your hair and scalp is important.

Banned Cosmetic Ingredients

In the U.S.A

30.
Did you know? 1938 was the last time the U.S.A
passed a major federal legislation governing the cosmetics industry.

In the European Union

1000+
More than 1,000 cosmetic ingredients are banned in the EU.

All of our ingredients meet the criteria set out in the European Union Directive for Cosmetic Safety (the strictest cosmetic safety standard in the world).

Ingredients We Avoid

Our plant powered and moisture centred philosophy means that our products are cruelty free and formulated without banned ingredients in the EU. All of our formulas are free from silicones, sulfates, parabens, pthalates, artificial colours or fragrances. 

★ REVIEWS

Let Customers Speak For Us

1827 reviews
83%
(1514)
11%
(197)
3%
(55)
2%
(29)
2%
(32)
Would you recommend it to a friend?: Yes
Would you recommend it to a friend?: Yes
Would you recommend it to a friend?: Yes
Product was good
Would you recommend it to a friend?: Yes
Would you recommend it to a friend?: Yes
Soft and hydrated curls