What is your hair goal?

No longer should complicated routines be a norm. Our range is uniquely designed to help you to respond to the basic needs of your curls, as it changes during the week, during the season and even as your hair grows. Discover our range of plant-powered, sensorial and effective products to help you meet your healthy hair goals naturally.


Hydrate Me


Hydrate and moisturise dry strands using products that feature a blend of super hydrating botanicals, such as organic Rose Water, Hibiscus, Jasmine with Pro Vitamin-B, Aloe and honey.

Shop The Collection


Protect Me


Protect dull and weather-worn curls naturally, using a blend of plant oils rich in Vitamin C, Vitamin E and anti-oxidants, including Sweet Orange and Argan Oil. External agents such as harsh weather, heat, over styling and oxidization can damage hair. Care for your curls with an extra layer of protection daily.

Shop The Collection

Definition and Volume

Style Me


Formulated to add definition, shine and volume to curls. Botanically infused with pure, curl-loving natural ingredients to deliver healthy definition.

Shop The Collection


Nourish Me


Nourish both hair and scalp with 7 stimulating floral extracts including Lavender and Hibiscus in our Root Blossom Complex™️.

Shop The Collection

Healthy scalp

Soothe Me


A gentle clay wash formula designed specifically for curls, to clarify and refresh them while gently purifying the scalp with the help of Peppermint, Lavender and Eucalyptus.

Shop The Collection


Our products are designed to respond to the essential needs of your curls, which is why we offer functional labelling that allows you to apply the products based on your current hair goals i.e. Hydrate Me, Protect Me, Soothe Me, Style Me.

Here is a simple routine to get you started on the journey toward healthy and nourished curls. For more healthy hair tips, read our: Healthy Hair Essentials Blog and the article: The Ultimate Guide: 12 Tips for Growing Healthy, Longer Natural Hair.



Are your curls feeling dry? Use the HYDRATE ME Organic Rose & Honey Cream Shampoo

Are your curls feeling dull? Use the PROTECT ME African Citrus Superfruit Shampoo

Are your curls feeling weighed down with build-up, and not responsive to products? Is your scalp itchy, flaky or dry? Use for the SOOTHE ME Curl Refresh Clay Wash

After shampooing, follow up with the HYDRATE ME Organic Rose & Honey Cream Conditioner

Apply the STYLE ME Sweet Hibiscus Curl Activating Lotion
Follow up with the STYLE ME Sweet Hibiscus Curl Defining Gel

Use the HYDRATE ME Jasmine Oasis Hydrating Hair Mist during the week to lightly re-activate your curls and restore hydration.
Use the HYDRATE ME Organic Rose & Honey Leave In to lightly condition and detangle your curls

Follow up with the PROTECT ME African Citrus Superfruit Hair Oil or NOURISH ME Flower Garden Hair Butter (for coilier hair types) to moisturise: seal and lock in the hydration, add shine and reduce frizz.

Apply the PROTECT ME multi-tasking Citrus Hair Oil as a scalp protective hair oil. It provides extra protection from harmful UV rays and heat, such as straighteners and hair dryers and keeps the scalp from feeling dry.