What is your hair goal?

No longer should complicated routines be a norm. We believe that your haircare products should be simple. Our range is especially designed to help you to respond to the daily needs of your curls, as it changes during the week, during the season and even as your hair grows. Discover our range of plant-powered, sensorial and effective products to help you meet your healthy hair goals naturally.


Hydrate Me


Hydrate dry strands using products that feature a blend of super hydrating botanicals, such as organic Rose Water, Hibiscus, Jasmine with Pro Vitamin-B, Aloe and honey.

Shop The Collection


Protect Me


Protect dull and weather-worn curls naturally, using a blend of plant oils rich in Vitamin C, Vitamin E and anti-oxidants, including Sweet Orange and Argan Oil. External agents such as harsh weather, heat, over styling and oxidization can damage hair. Care for your curls with an extra layer of protection daily.

Shop The Collection

Volume and Definition

Style Me


Formulated to add definition, shine and volume to curls. Botanically infused with pure, curl-loving natural ingredients to deliver healthy definition.

Shop The Collection


Nourish Me


Nourish both hair and scalp with 7 stimulating floral extracts including Lavender and Hibiscus in our Root Blossom Complex™️.

Shop The Collection

Healthy scalp

Soothe Me


A gentle clay wash formula designed specifically for curls, to clarify and refresh them while gently purifying the scalp with the help of Peppermint, Lavender and Eucalyptus.

Shop The Collection

Let Customers Speak For Us

1009 reviews
Would you recommend it to a friend?: Yes
I love the floracurl gel

Best gel ever

Would you recommend it to a friend?: Yes
Great lotion!

It was a good experience, curls are getting nice clumps and volume and the smell is great!

Would you recommend it to a friend?: Yes
All products are good

My hair is wavy , I have to be careful with the mist

Would you recommend it to a friend?: Yes
Fab product for curly frizzy hair

Started using shampoo and conditioner then curl activating and curl defining products...my hairdresser commented on the fact that my hair was softer curlier and generally more tamed..! Brilliant..!

Would you recommend it to a friend?: Yes
Best product I tried so far

It took me few applications to get used to the product, and find out how I should be applying it. Firstly I tried applying it like all the instagram "curly girls" do without touching my hair too much to prevent the frizz, or once finger coiling it... but it didn't work out for me that way. Left my curls beautiful but with no volume. So I decided to try it differently, after washing my hair, I used sweet hibiscus curl activator, scrunched my hair upside down, and then dried it with a towel a bit, and then applied this curl defining gel, also upside down and again towel dried by scrunching. My hair looked a bit frizzy, but curls are so gorgeous and greatly defined. Products are amazing and they swell so good. I definitely recommend these products, they are the best ones for curls that I have tried so far.