Eco-Friendly Philosophy

More than just natural. It's a philosphy.
Flora & Curl is a philosophy and a celebration of our nature and essence, just as we are meant to be. 

At Flora & Curl, we believe nature knows best, so it’s with this in mind we combine the best natural ingredients with our knowledge of science to create botanically active, potent and sensorial formulas that are effective, responsive, inspired by nature and powered by innovation.

At Flora & Curl we believe in the importance of sustainability. We care for the future generation and believe that personal care should be made in a way that is environmentally safe. Packaging makes up a third of waste in the world. We want our personal beauty choices to have a better impact on the planet that gives. We have sourced minimalistic eco-friendly packaging and delivery materials that are biodegradable, recyclable, and/or reusable. We encourage you to recycle and repurpose our used containers for non-cosmetic purposes. 

As a Birmingham-based company, all of our products are made in the England. As a British brand, we source our bottles, labels and ingredients from British suppliers because we want to be close to the creating process. This helps the environment and reduces the carbon miles of our products before they hit the shelves.

Our formulas are cruelty-free and never tested on animals. We prefer human feedback!
The result: Our products are healthy, botanically active and thoughtfully made using earth-friendly ingredients and packaging where we can.