Meet Your Curly Hair Goals

textured hair care, made simple.

Flora & Curl is designed to simplify your daily curl care needs, whether you are a newly natural or long-time natural. We have created a collection to hydrate, protect, style and soothe your curls effectively. Discover our collections of plant-powered haircare products, created for all curl types (curls, kinks and coils).v

A SIMPLE FLORA & CURL ROUTINE

Here is a simple Flora & Curl routine and step-by-step full range guide, to get you started on the journey toward healthier and nourished curls. Experiment with the frequency that works for your hair, based on our recommended routine below:

★ REVIEWS

Customer Testimonials

3098 reviews
81%
(2500)
11%
(333)
4%
(118)
2%
(70)
2%
(77)
Would you recommend it to a friend?: Yes

Perfecto

Would you recommend it to a friend?: Yes
Love it

I love how it makes my hair curly and hydrated without weighting it down.

Would you recommend it to a friend?: Yes
Awesome

I only use these products! Just wish they were sold at my Ulta!

Would you recommend it to a friend?: Yes
Fabulous Set!

After my HG curly hair products were discontinued I have spent many years and far too much money looking for replacements.

So far these products have been AMAZING - my curls look and feel great and I shall definitely be repurchasing!

Would you recommend it to a friend?: Yes
Phenomenal

I wasn’t expecting much as I have never utilized a curl activating cream. A little goes a long way and I was so impressed at how my hair was frizz free. Nice curl definition. Highly recommend.