BUSINESS LIVE

BUSINESS LIVE

August 23, 2020 0 Comments

"Flora & Curl targets US expansion with new retail deal"

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THE VOICE

THE VOICE

August 12, 2020 0 Comments

"Sales spike for black-owned haircare brand as lockdown boosts self-care movement"

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WOMEN'S HEALTH

WOMEN'S HEALTH

July 31, 2020 0 Comments

Our African Citrus Superfruit Shampoo has been featured in Women's Health! It infuse curls with moisture so that they're able to hold on to their colour for longer.

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STYLIST

STYLIST

July 20, 2020 0 Comments

Our Jasmine Oasis Hydrating Hair Mist has been featured in Stylist's 5 easy hairstyles list! Touching up your hair midweek has never been easier.

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SPELL MAGAZINE

SPELL MAGAZINE

July 08, 2020 0 Comments

Clay is great for the hair, skin and body! Our Curl Refresh Clay Wash is formulated for clarifying the hair.

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STYLIST

STYLIST

July 08, 2020 0 Comments

We have been featured in Stylist's write up on Black-owned beauty brands!

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COUNTRY & TOWN HOUSE

COUNTRY & TOWN HOUSE

July 08, 2020 0 Comments

Our African Citrus Superfruit Shampoo has been featured in Country & Town House, representing curly hair, as part of their line up of The Best Luxury Shampoos for All Hair Types.

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VOGUE

VOGUE

July 08, 2020 0 Comments

Prep your curls for the summer with the help of our nutritious African Citrus Superfruit Hair Oil.

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HELLO!

HELLO!

June 30, 2020 0 Comments

Our Sweet Hibiscus Curl Defining Gel is not just proudly plant-based, it's versatile too!  As well as reducing frizz and helping with curl formation, this product is perfect to use for wash & go's, twist-outs, up-do’s, ponytails and roller sets!

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★ REVIEWS

Customer Testimonials

3098 reviews
81%
(2500)
11%
(333)
4%
(118)
2%
(70)
2%
(77)
Would you recommend it to a friend?: Yes

Perfecto

Would you recommend it to a friend?: Yes
Love it

I love how it makes my hair curly and hydrated without weighting it down.

Would you recommend it to a friend?: Yes
Awesome

I only use these products! Just wish they were sold at my Ulta!

Would you recommend it to a friend?: Yes
Fabulous Set!

After my HG curly hair products were discontinued I have spent many years and far too much money looking for replacements.

So far these products have been AMAZING - my curls look and feel great and I shall definitely be repurchasing!

Would you recommend it to a friend?: Yes
Phenomenal

I wasn’t expecting much as I have never utilized a curl activating cream. A little goes a long way and I was so impressed at how my hair was frizz free. Nice curl definition. Highly recommend.