"...People even encouraged me to straighten it because “I looked prettier” but I couldn't care less."

May 28, 2021 0 Comments

Meet Evelina! Natural wavy/curly girl from Romania! Evelina was completely unaware of her natural hair and simply thought that she has "straight-frizzy hair" all along! Little did she know that her curls were yet to bloom after some much needed TLC.

The Journey

What inspired you to return natural?

I am Evelina, I am 17, I live in Constanta, Romania, and my entire life I thought I had straight-frizzy hair that wouldn’t listen to me, just because my hair would “act” and be taken care of as if it was straight when I was a kid. At some point, I would straighten it every single day because it used to curl back again, which annoyed me at first, until quarantine started and I’ve found numerous sources that told me I might have curly hair!

My mother used to have really long, beautiful, wavy hair when she was young, but my entire life I only saw her hair short, pixie-cut. Maybe my wish of having hair like hers motivated me to begin my journey, as she is my role model. However, no one really insisted on me leaving my hair wavy, in its natural shape, since at first it didn’t have a curl pattern because of how damaged it was and because I didn’t have the right products. In fact, people even encouraged me to straighten it because “I looked prettier”.

Even at this moment, people still tell me this, but I couldn’t care less. I am the only one who gave me the motivation to start taking care of my hair and embracing its natural wavy pattern, finding the right techniques and products, which, at first, was very difficult and I almost gave up many times because my hair wouldn’t look how I wanted it to look. Even now, my hair and I are far from perfect regarding hair-care, but I’m still learning and now I love my curls, as they make me feel unique and like myself, which, to me, is far more important than just being “prettier”, which came at the cost of ruining my hair.

It is still recovering, and thanks to the curly hair community I’ve found the right products, most of them being obviously from Flora & Curl, the only products that deliver my waves great volume, definition, hydration, shine and everything else I could ask for from a product! I can’t wait until my hair fully recovers and I can share my complete journey and even boast with my scrumptious locks on your page.

What were the challenges (if any) along the way of your healthy hair journey?

Combatting the frizz, bad hair days with lack of definition and volume, finding the techniques and the very strict products (ingredients-wise) that suited my hair type, which was both time consuming and extremely costly, though it’s been a good investment and I regret nothing. Fortunately, I found Flora & Curl and the perfect products and I didn’t have to keep seeking anymore, which is why I appreciate and support this brand so much.

What is your number 1 curl tip?

Definitely finger coiling with the Flora & Curl defining gel, as I find it the most successful way to define properly my waves and give them the extra hold they need, piece by piece. Then, of course, after diffusing for volume, I SOTC with the African Superfruit Oil.

Discovering Flora & Curl

What made you buy Flora & Curl products? How did you hear about us?

I heard about the brand, mainly about the defining gel on a Curly-Girl Method support group, and I enjoyed the whole aesthetically pleasing part of the packaging and the cruelty free, vegan formulas with natural ingredients so I couldn’t resist not to try them!

How did you see your hair change after using Flora & Curl products?

Definitely for the better, my hair looks exactly the way I want it to, even if it is still on the “healing” path, as it’s still quite heat-damaged.

Which Flora & Curl product is your favourite and why?

My favourite product is the Curl Volumizing Foam, as I use it almost everyday, both for washdays and refresh purposes. It gives me the hold and volume I need, without weighing down my fine waves.

What is your current Flora & Curl haircare routine?

I shampoo with the Cream Shampoo, condition with the Cream Conditioner, I sometimes rake-in a bit of the Leave-In Detangler and then a bit of the Curl Activating Lotion to get the perfect amount of hydration and nourishment, then I go ahead and style my hair (finger coil) with the Curl Defining Gel and scrunch the Curl Volumizing Foam afterwards. I diffuse my hair, and the next morning I break the cast with the African Superfruit Oil. I am truly afraid to try any other brand, because I am this loyal to Flora & Curl, as you can obviously see!

What sets Flora & Curl apart from other brands/products on the market? 

The formulas! I love how it’s only natural ingredients, because I’ve honestly had enough of putting harsh chemicals in my fragile hair.

Thank you for sharing your story, Evelina! We are so proud of you for loving your natural waves and curls, especially when you were told otherwise! Well done, girl. Want more stories like this? Click here!

Why not share YOUR curl story with us and make a difference? We can't wait to hear all about it, click here to submit your story!

Naturally Yours, 

The Team at Flora & Curl 

More Posts

"I’ve loved my natural kinky hair since and have been completely natural for 4 years!"

May 28, 2021 0 Comments

Christelle takes us through her journey of returning natural, ditching the harsh chemicals from relaxers and really honing in on the importance of scalp care!

Continue Reading

"I began to realise just how lucky I was to have the hair that I do."

May 28, 2021 0 Comments

Lucia decided to treat her curls right after ditching the harsh colour treatments, keeping up with trims and gaining an understanding about her curls!

Continue Reading

"...My hair blossomed. Spirals began springing up like buds in the Spring."

May 28, 2021 0 Comments

Meet Jennifer! Wavy girl from Hamilton, Canada always loved curls! However, she found it hard to encourage more curl definition in her waves. Now? Her curl definition is better than ever and her curl confidence is at an all time high!

Continue Reading


Customer Testimonials

3393 reviews
Would you recommend it to a friend?: Yes

The product is wonderful, it makes my hair beautiful and smells delicious

Would you recommend it to a friend?: Yes

Must have product, great volume and works wonders for refreshing!

Would you recommend it to a friend?: Yes

Volume is forming in my hair and it has more bounce and excitement to it!

Would you recommend it to a friend?: Yes
Flora foam


Would you recommend it to a friend?: Yes
I love it

I absolutly love it. Curl activating lotion is siply the BEST!