Flora & Curl was born to cater to dry hair and to disrupt a textured hair care industry that is ruled by low-potency products and low-quality ingredients and fillers. Manufacturers are finding new ways to produce cheaply by using ultra refined and processed 'natural' ingredients in low quantities.
When I decided to return natural, I also decided that my hair would receive the best of what nature had to offer my scalp. I discovered that our scalp absorbs more than the skin, moreso at a faster rate. This encouraged me to begin experimenting with healthier, hair-loving alternatives for taking care of my hair starting with the ingredients I could find in my kitchen. I have always been inspired by the potent power of whole botanicals by experimenting with ingredients such as rose flower water, lavender water and jasmine oil, marshmallow root etc. I began researching how I could harness the power of botanicals to meet the basic needs of my naturally dry hair, which was moisture and hydration.
Healthy Hair Begins With Moisture I posted a question to my natural hair blog reader to discuss the biggest issue they continued to struggle with. The predominant issue arising from the 300+ reactions to the simple question were highly relatable: DRY HAIR. There are many hair products in the market for textured hair. However, from our research we discovered that many conventional products:
are highly water-based (the water simply evaporates off the hair cuticle)
are silicone based (silicone forms a coating and provides the illusion of moisture)
contain a lot of glycerine (of which too much can cause the reverse problem)
contain highly processed, cheap oils such as mineral oil (that form a coating)
contain a lot of un-necessaries (which turn into buildup & become counter-intuitive)
Studies have found that the textured haircare market is more likely to contain hazardous and risk-posing ingredients in the beauty industry. Mineral oil, a waste product extracted from crude oil remains one of the most common hair care ingredient. Nature is the ultimate hydrator I started Flora & Curl, because I felt that there was a gap in the market, especially in the UK, for truly natural hair care products for women with naturally dry textured hair like mine. I wanted to create safe products with high quality botanical ingredients, as EU Regulations on cosmetic safety is the strictest in the world.
'Flora' means native and original plant life. For us it means back to the beginnings. Simply put, our natural hair deserves care the way nature intended and nature is the ultimate hydrator.
At Flora & Curl, we believe that nature knows best, and we are transparent about wanting you to be able to understand what goes into your hair. The power to you.
Happy launch day curl friends! Today we launch our highly request and first ever hair mask. Infused with raw Molasses and raw Honey, this intensive moisture treatment will restore bounce to your curls, and hydration to dry and brittle strands. Why not take a peek at our Molasses Moisture infusion.
Happy International Women's Day! We love days like these because we can take a breath and reflect on all of our accomplishments—woman to woman. And what better day to shout cheer about our all-women team at Flora & Curl.
I bought this because I wanted to try a few of the products before buying full size. They are great for my hair and my daughters’ hair and smell lovely. I’m going to buy another mini kit for my gym bag and one for holiday, as well as some other full size products.
Over the moon with these products! I bought the trial set and used it on holiday and my hair has never smelt and felt so good! The best thing is no frizz! I really like the hair mist for in between washes too.
Love these products, I bought the starter kit, just incase my hair didn't like the products. They did, my curls sprung up after the first try. Very impressed
Foam is amazing. I much prefer it to mousse. Also liking the samples of gel and cream, will be ordering full size after they finish. Only pain is the dispenser on the sample size conditioner which just doesn't work. Otherwise great!
