Meet our NEW Gentle Curl Towel!

August 28, 2020 0 Comments

Meet our NEW Gentle Curl Towel!

Hi there, #floragurls! We are thrilled to launch our very FIRST hair accessory and your soon-to-be (if not already) next curl companion; our new Gentle Curl Towel! As with all of our productions for curly haircare, we decided to create an effective tool that will significantly help in keeping curls ultra-soft without excess manipulation and ensuring our chosen materials help with minimising that oh so dreaded wash day frizz!

Designed with Science for all curl types

Why these specific materials?

We look into the facts, the data and the hypotheses of ingredients, fabrics and much more when creating curl care. Science is our go-to! Which is why we can confidently say that we have produced our Gentle Curl Towel (along with our curl care products) with the science of curls in mind. For instance, the fabrics we have opted for include:

Spandex 5%
Polyester 30%
Cotton 65%

Anti-frizz technology - Rid wash day frizz!

Spandex is a material known for its high absorption qualities. It is a breathable material that dries liquids very easily and quickly. So, let’s confidently wave goodbye to waiting around for those curls to air dry! Additionally, polyester helps with maintaining the durability of the towel, however, we chose to use a much lesser percentage than our competitors as we thrive off of being conscious – we are aware that this material can take longer to breakdown, hence the 40% difference from our competitors. 65% of our towel is made of cotton. This material is great and not only is it biodegradable but renewable and sustainable! It also has a whole host of benefits, this includes being ultra-soft on curls, smoothing, and due to the softness of the towel, this deters in curl manipulation, breakage and tension. The whole towel has been produced with anti-frizz technology, due to breathable, durable and soft components allowing for you to also wave away that unwanted wash day frizz. 

Why do we not use a cotton terry towel?

Steer away from Cotton Terry Towels

Using a regular cotton terry towel is a big no! As the materials are made more so for the body, it does not consider the materials that would be beneficial to the hair. The standard cotton terry towel is extremely damaging to the hair shaft and weakens the strands each time you dry. Not to mention the severity of manipulation to the curls it so significantly has. These types of towels also encourage frizz! So, whatever you do #floragurls, please steer away from your average cotton terry towel, trust us, your curls will thank you for it later!

Let your curls blossom with our new Gentle Curl Towel 🧖🏾‍♀️🌸✨

 

 





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★ REVIEWS

Customer Testimonials

2501 reviews
82%
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11%
(264)
3%
(87)
2%
(45)
2%
(57)
Would you recommend it to a friend?: Yes
Love

I love it want to pirchase again

Would you recommend it to a friend?: Yes
Mini Essentials Kit

I'm always a little hesitant trying new products but I absolutely loved these. Not only do the smell great it leaves your hair soft and not crunchy. Definitely would to all my curly friends ❤

Would you recommend it to a friend?: Yes
Love!!!!!

I love the curl activation lotion and the gel! It’s the best product I have found! The smell is amazing!

Would you recommend it to a friend?: Yes
Amazing

Recommended this product by a salon specialising in curl hair and haven’t looked back!

Would you recommend it to a friend?: Yes
Magic

My hair is very frizzy and fine and detangling is normally a time consuming ordeal that results in a lot of lost or broken hair. I was skeptical that using a specifically formulated detangler (rather than just using conditioner) would make a difference, but this stuff is lovely. I use a small amount to finger detangle on wet hair and it gets out the majority of the knots without too much trouble. Then I add a bit more and brush through. The slip is great and I love the smell (like marshmallows but more herbal?) More importantly, it doesn’t weigh down my hair when I add more styling products on top. Will reorder!