Philomena, our New Product Development Executive, gives us the full scoop on what it has been like formulating our two brand new stylers: the Sweet Hibiscus Curl Volumizing Foam and Sweet Hibiscus Twist & Braid Cream.
Q1. What were your favourite ingredients to work with when developing the two new products?
"The two products contain a new ingredient that we have not used before and I enjoyed working and playing around with it. This ingredient is a hair fixative and styling polymer which is derived naturally and is sustainable. Aside from being natural and sustainable, the ingredient performs exceptionally well so expect easier styling and more definition and volume!"
Q2. Are these products vegan-friendly?
"Our two new products are vegan-friendly and also still follow our brand philosophies."
Q3. How long does it take to formulate a new product?
"The project timeline varies depending on several factors. We create product briefs, source our ingredients, create samples then send them out for testing. We do so many revisions in between formulations as well, as we only want the best products for our Flora & Curl family.I would say it takes a few months!We can sometimes spend at-least6 months developing the basic recipe."
Q4. Where do you take your inspiration from when creating new products?
"Rose, our Founder, is the brain behind all the amazing products. She tells me her vision and concept and I work with her to formulate the products."
Q5. What were the biggest challenges when creating a volumizing foam?
"The biggest challenge is getting the right consistency of the foam so that it feels light on the curls."
Q5. What were the biggest challenges when creating the Twist & Braid cream?
"For the twist and braid cream, the biggest challenge is creating the perfect consistency as well as getting the perfect pink colour. We wanted the cream to be fun and easy to use!"
Q6. What are the key ingredients on these 2 new products and why are they so important?
"Since these two new products are part of the Style Me range, they contain Sweet Hibiscus for extra shine and gloss, Lotus Flower and Burdock Root Extract for softer and more defined curls and our styling polymer for extra hold and volume. The Twist and Braid Cream contains an extra ingredient which is derived from Macadamia Nuts. It provides easy slip and protection from heat."
Do you have any questions for our New Product Development Executive? Philomena would love to give you more insight and information on our product formulations! We love to keep it transparent, natural and full of super-nourishing ingredients that not only care for those curls, but consciously consider the environment. Please feel free to leave a comment with your question or send an email to social@floracurl.com
Happy launch day curl friends! Today we launch our highly request and first ever hair mask. Infused with raw Molasses and raw Honey, this intensive moisture treatment will restore bounce to your curls, and hydration to dry and brittle strands. Why not take a peek at our Molasses Moisture infusion.
Happy International Women's Day! We love days like these because we can take a breath and reflect on all of our accomplishments—woman to woman. And what better day to shout cheer about our all-women team at Flora & Curl.
I bought this because I wanted to try a few of the products before buying full size. They are great for my hair and my daughters’ hair and smell lovely. I’m going to buy another mini kit for my gym bag and one for holiday, as well as some other full size products.
Over the moon with these products! I bought the trial set and used it on holiday and my hair has never smelt and felt so good! The best thing is no frizz! I really like the hair mist for in between washes too.
Love these products, I bought the starter kit, just incase my hair didn't like the products. They did, my curls sprung up after the first try. Very impressed
Foam is amazing. I much prefer it to mousse. Also liking the samples of gel and cream, will be ordering full size after they finish. Only pain is the dispenser on the sample size conditioner which just doesn't work. Otherwise great!
