Good for the world: Our Cruelty-free Curl Care

July 10, 2020 0 Comments

Good for the world: Our Cruelty-free Curl Care

Yes, you heard it right! We are a 100% cruelty-free brand and proud! Flora loves fauna, and we cannot and will not ever test on animals. 

Our values are set on working towards a more just world for our environment and we love that you guys feel the same way! How do we know? We get a bunch of questions from you all and have collated all answers so you can better understand our process when producing high-quality, plant-based curl care.

Our Top 7 Questions About Being Cruelty-Free

Do you test your products on animals? 

No, we do not. We prefer to test on curly-haired people and we do not use any derivatives that could complicate the health of your pets too!

Do you test raw ingredients on animals? 

100% cruelty-free means 100% no!

Do you allow any third parties to test your products or ingredient on animals on your behalf?

Not now, not ever – an infinite, definite no!

Do any of your raw material suppliers test on animals? 

This is a great question and you are going to get a great answer! Our manufacturers are cruelty-free and support cruelty-free suppliers.

Do you allow your products or ingredients to be tested on animals when required by law? 

You’re probably either getting bored of getting the same answer, but are yet so excited and thrilled that we can ineffably say no to all things related to cruelty-free operations! Just for clarification, no!

Are any of your products available for sale in China or do you have plans to sell within China in the future? 

No, we do not have any plans to.

Are all of your products vegan and do not contain any animal ingredients or by-products? 

Not all of our products are vegan due to the addition of Honey! Our vegan-friendly products are the following:

  • African Citrus Superfruit Hair Oil
  • African Citrus Superfruit Shampoo
  • Flower Garden Hair Butter Concentrate
  • Sweet Hibiscus Curl defining Gel

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Customer Testimonials

4040 reviews
Would you recommend it to a friend?: Yes
Excellent products

I love those products. Never seen my curls so nice before.

Gentle Curl Comb
Katherine F.
Would you recommend it to a friend?: Yes
Nice Comb

It's a nice wide tooth comb. I have a couple other ones & I like this one the best. I only comb my hair when I wake up, before I refresh or wash it.

Would you recommend it to a friend?: Yes
great and easy to use

I love that this clay is mixed with other things so you don’t have to apply any vinegar afterwards. It’s perfect for travelling, not only because ot is not a liquid, but also because ot is so easy to use and it hydrates and clarify your hair! <3 And the scent of this product is just AMAZING <3 My boyfriend loves to use it, too. He said his hair was never so beautiful before using this “magic”! :)

Would you recommend it to a friend?: Yes
Curl gamechanger!

Just about to finish my first bottle of this and about to order another. I have fine curls and this foam is very lightweight, non sticky and has great hold too! You don’t need too much product to get bouncy full definition. It’s a staple in my curl routine!

Would you recommend it to a friend?: Yes
Perfect curls

I stopped wearing my hair curly because I couldn’t find a product that would adequately hold my curls all day without making the curls look “wet” and over styled. A friend recommended this product and it has transformed my curls to look healthy and frizz-free!