Good for the world: Our Cruelty-free Curl Care

July 10, 2020 0 Comments

Good for the world: Our Cruelty-free Curl Care

Yes, you heard it right! We are a 100% cruelty-free brand and proud! Flora loves fauna, and we cannot and will not ever test on animals. 

Our values are set on working towards a more just world for our environment and we love that you guys feel the same way! How do we know? We get a bunch of questions from you all and have collated all answers so you can better understand our process when producing high-quality, plant-based curl care.

Our Top 7 Questions About Being Cruelty-Free

Do you test your products on animals? 

No, we do not. We prefer to test on curly-haired people and we do not use any derivatives that could complicate the health of your pets too!

Do you test raw ingredients on animals? 

100% cruelty-free means 100% no!

Do you allow any third parties to test your products or ingredient on animals on your behalf?

Not now, not ever – an infinite, definite no!

Do any of your raw material suppliers test on animals? 

This is a great question and you are going to get a great answer! Our manufacturers are cruelty-free and support cruelty-free suppliers.

Do you allow your products or ingredients to be tested on animals when required by law? 

You’re probably either getting bored of getting the same answer, but are yet so excited and thrilled that we can ineffably say no to all things related to cruelty-free operations! Just for clarification, no!

Are any of your products available for sale in China or do you have plans to sell within China in the future? 

No, we do not have any plans to.

Are all of your products vegan and do not contain any animal ingredients or by-products? 

Not all of our products are vegan due to the addition of Honey! Our vegan-friendly products are the following:

  • African Citrus Superfruit Hair Oil
  • African Citrus Superfruit Shampoo
  • Flower Garden Hair Butter Concentrate
  • Sweet Hibiscus Curl defining Gel




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★ REVIEWS

Customer Testimonials

3623 reviews
81%
(2921)
11%
(405)
4%
(129)
2%
(84)
2%
(84)
Would you recommend it to a friend?: Yes
Curly girl dreams

I love this! So nice on my hair and my curls feel so moisturised and bouncy

Would you recommend it to a friend?: Yes

Great smell and feel in the hands, it doesn’t make the hair crunchy, and when blow-dried with a diffuser, my curls look very good!

Would you recommend it to a friend?: Yes
Clean scalp

Lovely product that leaves your scalp tingling and has really helped the health of my hair. Highly recommend.

Would you recommend it to a friend?: Yes
Love my new Product

Love my new Product

Would you recommend it to a friend?: Yes
Really impressed!

So happy to have found this product! I only have wavy hair rather than curly which drops throughout the day, this product smells great, a little goes a long way, no sticky feeling whatsoever when dry, and gives amazing volume and the beachy look I love all day long - best of all, it’s cruelty free and vegan!! I’m a very happy customer - thank you :-)