I am excited to announce our official launch today! I would like to take you through the journey of conceptualising and materialising Flora & Curl Haircare.
Flora & Curl was created to disrupt a natural haircare market that is ruled by greenwashing. I wanted to create haircare products made with intent, care, gentleness and potency, for truly hydrated, nourished and soothed curls.
After I outlined the key product values, the journey of creating the visuals for the products was truly beautiful. I chose the name Flora & Curl because it expressed true nature, pristine beauty and appreciation, and it signified a relationship between our hair and nature because Flora is Latin for plant life.
Flora & Curl is an expression of love and the presence of a space where hair meets nature. Flora & Curl says earth to hair, that is plant powered curls. For too long has textured hair been looked down upon and labelled with terms such as 'unrully', 'unmanageable' and 'unkept'. I wanted to create a philosophy that would inspire textured haired women to fall deeply in love with their curls in a society, and allow it flourish and blossom just as they are planted on their scalp, using the most gentle and supportive ingredients. From loosely textured curls to tightly textured curls, you deserve hydrated hair.
THE DESIGN
Icon I visualised the logo to be simple, yet elegant. The result of our beautiful logo is designed by Nancy at @Aligneddesignco and our beautiful icon which symbolises flower-infused, botanical hydration is designed by Jonn at jonathanli.format.com.
Visual Say hello to 100% plant inspired hydration. In creating a premium, high quality haircare line, I wanted the labels to evoke feelings of wild flora and fauna, of the jungle, of the earth. It came to light in the most perfect and visible way possible. The ethereal hand drawings of Francesca matched the ultimate vision of haircare rituals that are inspired by the beauty of the earth.
The Labels Having the visuals to hand made it easy for me to design the labels, place the words and descriptions for each product on the label using my Adobe Illustrator experience. I say easy, but I have worked tirelessly, noted feedback from surveying fellow naturals, tweaked here and there (many, many, times) before deciding on the finals that would merge with the botanical visual. This is the result of my work. I am highly grateful for the wonderful people and the thoughtful opinions and feedbacks from my friends and fellow curlies that helped shaped this labelling process! Thank you, thank you.
The Website I hope you enjoy perusing through this space for Flora & Curl. It was enjoyable for me to set up this place and decorating it as the official web shop.
From the climate change crisis to girls/women facing inequalities daily, we strive to make the world a better place through donating 1% to non-profit organisations. We're giving back where and when we can for a better tomorrow. And we couldn't have done this without you!
I love that this clay is mixed with other things so you don’t have to apply any vinegar afterwards. It’s perfect for travelling, not only because ot is not a liquid, but also because ot is so easy to use and it hydrates and clarify your hair! <3 And the scent of this product is just AMAZING <3 My boyfriend loves to use it, too. He said his hair was never so beautiful before using this “magic”! :)
Just about to finish my first bottle of this and about to order another. I have fine curls and this foam is very lightweight, non sticky and has great hold too! You don’t need too much product to get bouncy full definition. It’s a staple in my curl routine!
I stopped wearing my hair curly because I couldn’t find a product that would adequately hold my curls all day without making the curls look “wet” and over styled. A friend recommended this product and it has transformed my curls to look healthy and frizz-free!
