We are excited to announce our official launch today! We would like to take you through the journey of conceptualising and materialising Flora & Curl Haircare.
Flora & Curl was created to disrupt the natural haircare market that is ruled by greenwashing. We wanted to create haircare products made with intent, care, gentleness and potency, for truly hydrated curls.
After our CEO, Rose outlined the key product values, the journey of creating the visuals for the products was truly beautiful. Rose chose the name Flora & Curl because it expressed true nature, pristine beauty and appreciation, and it signified a relationship between our hair and nature because Flora is Latin for plant life.
Flora & Curl is an expression of love and the presence of a space where hair meets nature. Flora & Curl says earth to hair, that is plant powered curls. For too long has textured hair been looked down upon and labelled with terms such as 'unruly', 'unmanageable' and 'unkept'. Rose wanted to create a philosophy that would inspire textured haired women to fall deeply in love with their curls in a society, and allow it flourish and blossom just as they are planted on their scalp, using the most gentle and supportive ingredients. From loosely textured curls to tightly textured curls, we deserve hydrated hair.
THE DESIGN
Icon Rose visualised the logo to be simple, yet elegant. The result of our beautiful logo is designed by Nancy at @Aligneddesignco and our beautiful icon which symbolises flower-infused, botanical hydration is designed by Jonn at jonathanli.format.com.
Visual Say hello to plant inspired hydration. In creating a premium, high-quality hair care line, Rose wanted the labels to evoke feelings of wild flora of the jungle, of the earth. It came to light in the most perfect and visible way possible. The ethereal hand drawings of Francesca matched the ultimate vision of haircare rituals that are inspired by the beauty of the earth.
The Labels Rose says: "Having the visuals to hand made it easy for me to design the labels, place the words and descriptions for each product on the label using my Adobe Illustrator experience. I say easy, but I have worked tirelessly, noted feedback from surveying fellow naturals, tweaked here and there (many, many, times) before deciding on the finals that would merge with the botanical visual. This is the result of my work. I am highly grateful for the wonderful people and the thoughtful opinions and feedback from my friends and fellow curlies that helped shaped this labelling process! Thank you, thank you."
The Website We hope you enjoy perusing through this space for Flora & Curl. Rose says: "It was enjoyable for me to set up this place and decorating it as the official web shop."
Happy launch day curl friends! Today we launch our highly request and first ever hair mask. Infused with raw Molasses and raw Honey, this intensive moisture treatment will restore bounce to your curls, and hydration to dry and brittle strands. Why not take a peek at our Molasses Moisture infusion.
Happy International Women's Day! We love days like these because we can take a breath and reflect on all of our accomplishments—woman to woman. And what better day to shout cheer about our all-women team at Flora & Curl.
I bought this because I wanted to try a few of the products before buying full size. They are great for my hair and my daughters’ hair and smell lovely. I’m going to buy another mini kit for my gym bag and one for holiday, as well as some other full size products.
Over the moon with these products! I bought the trial set and used it on holiday and my hair has never smelt and felt so good! The best thing is no frizz! I really like the hair mist for in between washes too.
Love these products, I bought the starter kit, just incase my hair didn't like the products. They did, my curls sprung up after the first try. Very impressed
Foam is amazing. I much prefer it to mousse. Also liking the samples of gel and cream, will be ordering full size after they finish. Only pain is the dispenser on the sample size conditioner which just doesn't work. Otherwise great!
