Flora & Curl officially launches!

April 12, 2017 0 Comments

Flora & Curl officially launches!

THE VISION

I am excited to announce our official launch today! I would like to take you through the journey of conceptualising and materialising Flora & Curl Haircare.

Flora & Curl was created to disrupt a natural haircare market that is ruled by greenwashing. I wanted to create haircare products made with intent, care, gentleness and potency, for truly hydrated, nourished and soothed curls.

After I outlined the key product values, the journey of creating the visuals for the products was truly beautiful. I chose the name Flora & Curl because it expressed true nature, pristine beauty and appreciation, and it signified a relationship between our hair and nature because Flora is Latin for plant life.

Flora & Curl is an expression of love and the presence of a space where hair meets nature. Flora & Curl says earth to hair, that is plant powered curls. For too long has textured hair been looked down upon and labelled with terms such as 'unrully', 'unmanageable' and 'unkept'. I wanted to create a philosophy that would inspire textured haired women to fall deeply in love with their curls in a society, and allow it flourish and blossom just as they are planted on their scalp, using the most gentle and supportive ingredients. From loosely textured curls to tightly textured curls, you deserve hydrated hair.

THE DESIGN

Icon
I visualised the logo to be simple, yet elegant. The result of our beautiful logo is designed by Nancy at @Aligneddesignco and our beautiful icon which symbolises flower-infused, botanical hydration is designed by Jonn at jonathanli.format.com.

Visual
Say hello to 100% plant inspired hydration. In creating a premium, high quality haircare line, I wanted the labels to evoke feelings of wild flora and fauna, of the jungle, of the earth. It came to light in the most perfect and visible way possible. The ethereal hand drawings of Francesca matched the ultimate vision of haircare rituals that are inspired by the beauty of the earth. 

The Labels
Having the visuals to hand made it easy for me to design the labels, place the words and descriptions for each product on the label using my Adobe Illustrator experience. I say easy, but I have worked tirelessly, noted feedback from surveying fellow naturals, tweaked here and there (many, many, times) before deciding on the finals that would merge with the botanical visual. This is the result of my work. I am highly grateful for the wonderful people and the thoughtful opinions and feedbacks from my friends and fellow curlies that helped shaped this labelling process! Thank you, thank you.

The Website
I hope you enjoy perusing through this space for Flora & Curl. It was enjoyable for me to set up this place and decorating it as the official web shop.

Welcome to Flora & Curl Haircare.

Rose
Founder | Flora & Curl





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★ REVIEWS

Customer Testimonials

2501 reviews
82%
(2048)
11%
(264)
3%
(87)
2%
(45)
2%
(57)
Would you recommend it to a friend?: Yes
Love

I love it want to pirchase again

Would you recommend it to a friend?: Yes
Mini Essentials Kit

I'm always a little hesitant trying new products but I absolutely loved these. Not only do the smell great it leaves your hair soft and not crunchy. Definitely would to all my curly friends ❤

Would you recommend it to a friend?: Yes
Love!!!!!

I love the curl activation lotion and the gel! It’s the best product I have found! The smell is amazing!

Would you recommend it to a friend?: Yes
Amazing

Recommended this product by a salon specialising in curl hair and haven’t looked back!

Would you recommend it to a friend?: Yes
Magic

My hair is very frizzy and fine and detangling is normally a time consuming ordeal that results in a lot of lost or broken hair. I was skeptical that using a specifically formulated detangler (rather than just using conditioner) would make a difference, but this stuff is lovely. I use a small amount to finger detangle on wet hair and it gets out the majority of the knots without too much trouble. Then I add a bit more and brush through. The slip is great and I love the smell (like marshmallows but more herbal?) More importantly, it doesn’t weigh down my hair when I add more styling products on top. Will reorder!