We are excited to announce our official launch today! We would like to take you through the journey of conceptualising and materialising Flora & Curl Haircare.
Flora & Curl was created to disrupt the natural haircare market that is ruled by greenwashing. We wanted to create haircare products made with intent, care, gentleness and potency, for truly hydrated curls.
After our CEO, Rose outlined the key product values, the journey of creating the visuals for the products was truly beautiful. Rose chose the name Flora & Curl because it expressed true nature, pristine beauty and appreciation, and it signified a relationship between our hair and nature because Flora is Latin for plant life.
Flora & Curl is an expression of love and the presence of a space where hair meets nature. Flora & Curl says earth to hair, that is plant powered curls. For too long has textured hair been looked down upon and labelled with terms such as 'unruly', 'unmanageable' and 'unkept'. Rose wanted to create a philosophy that would inspire textured haired women to fall deeply in love with their curls in a society, and allow it flourish and blossom just as they are planted on their scalp, using the most gentle and supportive ingredients. From loosely textured curls to tightly textured curls, we deserve hydrated hair.
THE DESIGN
Icon Rose visualised the logo to be simple, yet elegant. The result of our beautiful logo is designed by Nancy at @Aligneddesignco and our beautiful icon which symbolises flower-infused, botanical hydration is designed by Jonn at jonathanli.format.com.
Visual Say hello to plant inspired hydration. In creating a premium, high-quality hair care line, Rose wanted the labels to evoke feelings of wild flora of the jungle, of the earth. It came to light in the most perfect and visible way possible. The ethereal hand drawings of Francesca matched the ultimate vision of haircare rituals that are inspired by the beauty of the earth.
The Labels Rose says: "Having the visuals to hand made it easy for me to design the labels, place the words and descriptions for each product on the label using my Adobe Illustrator experience. I say easy, but I have worked tirelessly, noted feedback from surveying fellow naturals, tweaked here and there (many, many, times) before deciding on the finals that would merge with the botanical visual. This is the result of my work. I am highly grateful for the wonderful people and the thoughtful opinions and feedback from my friends and fellow curlies that helped shaped this labelling process! Thank you, thank you."
The Website We hope you enjoy perusing through this space for Flora & Curl. Rose says: "It was enjoyable for me to set up this place and decorating it as the official web shop."
Hello, curlies! Our cream shampoo, conditioner and the leave-in detangler (standard, mini and 1-L sizes) will be getting a new name, but don't worry, it will be made the same!
From the climate change crisis to girls/women facing inequalities daily, we strive to make the world a better place through donating 1% to non-profit organisations. We're giving back where and when we can for a better tomorrow. And we couldn't have done this without you!
I bought the kit and tried all the items. I was amazed with the results, soft, bouncy, curls. My favourite is the curl activator cream, gel and hair mist. On refresh days, I pump a bit of the curl activator cream and some hair mist into my palms. I rub well and scrunch into my hair. Love the results.
I really like this product. Especially since I tend to get itchy scalp. The only thing I find is that I have VERY thick hair and the tines are a little too short to penetrate thru my hair even when it’s wet. Other than that it’s wonderful!
Imuetinyan Ovensehi
Author