Best curly hair products for a good hair day, everyday.

Welcome to Flora & Curl.

We create plant-powered curl care products that respond to the basic needs of your curls. Our mission is to simplify your curly hair routine. We believe that curl care should be easy, accessible, effective and enjoyable.

Backed by science, and rooted in plants — our streamlined range of curl care products are made with potency using high-quality and plant-powered ingredients for all curl types.


As seen in

Our Awards

Natural Health Beauty Awards 2022

We are thrilled to announce our recent awards! Our Sweet Hibiscus Curl Volumizing Foam has won the Best Hair Product at the Natural Health Beauty Awards 2022. We are so incredibly honoured, and can't thank our customers enough.

Real Reviews. Real Results.


“I am just absolutely loving these products and the results! These have officially been added to my favourites list! Not only do they moisturise and leave my curls super soft and defined, they smell absolutely amazing."

— Danielle


“I used my fave multi use product the Floral Hydration Hair mist as a stand alone leave in and it worked brilliant! I usually only use it to refresh my second day curls but now I'm happy to use this as a light weight leave in too.”

— Emma


“My twist-out came out soft and super defined. I loved the products!! I got so many questions and compliments on my hair that day!”

— Aboyowa


''I don't have to run away from wash 'n' go's anymore with the help of Flora and Curl's activating styling lotion and curl defining gel!''

— Courtney


''This is such a lovely, lightweight, gentle shampoo. It contains Peppermint Oil and Tea Tree Oil along with loads of other nourishing ingredients so it gives a very delicate tingling sensation leaving my scalp feeling calmed and stimulated.⁠''

— Abbie


''I found the Curl Activating Lotion to be so lightweight yet so hydrating! I loved the hold from the Curl Defining Gel - it gave me a good cast and made my curls appear shiny and bouncy.''

— Fatma


“I’ve been using the Gentle Fro Pick for the past couple of weeks to achieve that volume and it is doing a fabulous job as you can see. It’s super lightweight. It also has more flexible teeth than other Afro picks I’ve used which makes the process of building up that volume a lot less invasive on my strands!”

— Penny


''The foam is very light and leaves my hair feeling moisturised and my curls super bouncy. I paired this product up with the Curl Activating Lotion and left my hair to air-dry before scrunching and separating my curls. The results speak for themselves!’'

— Letty


''Do you see this volume and definition?! I was seriously wowed! I mean look at those ringlets! This is also the perfect product to use for one of my favourite frizz-fighting techniques since it is so light weight!''

— Kelsey